1. Observatory
XXI century application management

2. The Trend
• Cloud transformation presents an excellent
opportunity to create better apps for virtually all
markets:
• Enterprise software is complex, lacks
capabilities, very costly and needs to go (just
as Salesforce.com replaced Siebel 10 years
ago, Salesforce.com is now the dinosaur)
• SMB needs are significantly underserved

3. The Trend
• As business processes are increasingly treated as
a competitive advantage:
• Operations inside large companies become
merged with internal IT
• Need tools for fast implementation, change
management and deployment

4. Meteor framework

5. Meteor Framework
• Super-fast development, painless deployment and
change management
• Modern technologies (node, javascript, reactive
programming…)
• Emerging alternative to Ruby on Rails as startup platform
of choice; aspiration to eventually compete with J2EE
enterprise servers and other middleware - but in a
“tornado” game-shifting way
• Backed by notable VCs investment

6. Opportunity
• Every “techtonic” shift creates opportunity for next
generation ecosystem products:
• and partners
• and
• .
• Technologies used in Meteor present application
management possibilities previously unheard of

7. The Market
• Infrastructure & Middleware ~ $20B (32% IBM
share)
• Solarwinds ~ 335M in 2013, growing 50%+
• Several million startups are created every year in
the US, 50,000+ get funded

8. Observatory
• Application management and monitoring for Meteor
apps, extendable to virtually any technology
• Prototype used in semi-production apps today
• 100+ enterprise developers signed up and waiting for
public beta announcement
• Excitement in the Meteor community
• Start small, solving specific problem at the very early
stage, build up from there

9. Observatory
• http://observatoryjs.com

10. Product
• Done
• Performance monitoring, profiling, versatile logging
• Alpha cloud (SaaS) version
• Plan
• Complete visibility into application internals thanks to JS and node
power
• Error detection, live remote debugging, including for specific
application clients - next generation customer support
• Modular architecture for non-meteor technologies support

11. SWOT
Strengths:Strengths:
-Team with proven productTeam with proven product
creation experiencecreation experience
-Advisor that knows how toAdvisor that knows how to
scale and build the businessscale and build the business
-First to market - noFirst to market - no
competition at this pointcompetition at this point
-Observatory in its’ currentObservatory in its’ current
form used in a number of semi-form used in a number of semi-
production projects worldwideproduction projects worldwide
-Subscription model = highSubscription model = high
valuationvaluation
Opportunities:Opportunities:
-““Techtonic” shift in theTechtonic” shift in the
development and middlewaredevelopment and middleware
frameworks driven by Meteor -frameworks driven by Meteor -
~$20B market~$20B market
-A lot of excitement andA lot of excitement and
expectation in the Meteorexpectation in the Meteor
developer communitydeveloper community
-Underlying technologiesUnderlying technologies
present previously impossiblepresent previously impossible
customer support and appcustomer support and app
management capabilitiesmanagement capabilities
Weaknesses
-Lack of a very strong technical
co-founder (need investment to
bring on board)
-Lack of investment to fully
dedicate development team to the
project
Threats
-Risk of slower Meteor adoption
(low, best technologies + the only
framework backed by significant
VC)
-Window of opportunity is NOW
(competition may start to pop up
soon)

12. Team
Pavel Dibin - CEO Anton Antich - Mentor
Egor Komarov - Developer Mikhail Suhotin - Developer

13. Our projectshttp://app-fields.com
Seastrike

14. Investment needs
• Launch cloud-based service to start wide beta program
around Meteor 1.0 release timeframe (Fall of 2014)
• Fine-tune version 1 for public launch based on real world
scenarios (currently, 100+ enterprise developers signed
up and waiting for beta announcement)
• 24 months of development & support before operational
profitability
• No marketing expenses (word of mouth works fine at this
stage)

15. Thank you!