2. Useful Facts
The company was started in 1869
by Joseph A. Campbell
and Abraham Anderson
At first they produced
canned tomatoes, vegetables, jell
ies, soups, condiments, and minc
ed meats.
Campbell's products are sold in
120 countries around the world.
It is headquartered in
Camden, New Jersey.
There are three divisions; the
simple meals division (which
consists largely of soups both
condensed and ready-to-
serve), the baked snacks
division, (which consists
of Pepperidge Farm), and the
health beverage division (which
includes V8 juices).
3. Campbell’s and Social Media
Facebook
Page
http://www.facebook.com/campbell
skitchen
Twitter Page
https://twitter.com/CampbellSoupCo
Campbell's runs
a program
for schools, Lab
els for
Education.
4. Charity Work
A small sampling of the Campbell Soup
Foundation's Camden partners includes:
The St. Joseph's Carpenter Society (works to
move families from renters to homeowners)
Urban Promise (gives city children and teens a
safe place to learn and grow)
The Cathedral Kitchen (provides meals and
culinary training to impoverished families)
The Food Bank of South Jersey (provides
hands-on nutrition education through cooking)
5. New Social Media Plan
You can submit your own recipe to
Campbell’s but there isn’t really any
incentive for people
A blog is needed
A Soup Lover’s Diary
A blog would help people interact with
one another and get feed back
Blogs are more personal
Makes people feel as if they are part of a
bigger group
6. I Love Soup!
Interactive fun blog!
Goal: Make consumers feel as if they are important to the
company and for the company to give back to them.
Each entry will be about how Campbell’s influence some
aspect of life
Recipes that are traditions for families
How their charity work has affected them
Funny stories that include their product
All blog users will be encouraged to help participate in
activities to raise money for their charities
Races, volunteering, bottle drives, etc.
Monthly contests
Proceeds will go to their charities and educational
programs
7. The Ways of Internet Marketing
During a large contest there will be
Youtube ads played before the user can
view the desired video
The way this will be marketed will mostly
be through facebook and twitter.
Facebook: posts about contests/ sharing
opportunities on the blog
Twitter: tweet about blog and all the
contests
8. Mobile Time!
There will be a mobile
page created
Mobile users will have
special advantages:
Users will be encouraged
to take pictures of
recipes or them enjoying
Campbell’s products
These will go on a
separate page within the
blog
The winning pictures will
be featured in
Campbell’s ads or on
their main website
9. Its All About The Money
Budgeting will be biased
based on months
Months with the most
family interactions will
be budgeted more
○ November- January
○ April- May
There will be more
opportunities for winning
contests and charity work
People are the most
giving towards the
holidays and when they
are reminded of family
values/ stories
10. Reachable People
Campbell’s target
audience include a lot
Goal: Young adults
Young adults use social
media more than
everyone
Make the ads apply to
them
18- Mid 30s
○ College students are
looking for money and
cheap ideas for meals
○ Early 20s and 30s look
for ways they can
improve cooking and
how to save money
