Tim Lang, Rode Hoed, October 2009

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I give my answer first! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So the big questions are: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rev.Thomas Malthus (1766-1834) An Essay on the Principle of Population (1798) Karl Marx 1818-1883 Gregor Mendel Monk & geneticist (1822-1884) An old debate: the 3 M’s

C19th Agricultural progressives Sir John Bennet Lawes agricultural research (1803-1873) Justus von Liebig chemist (1803-1873)

Health progressives Rudolf Virchow Public health physician, Berlin (1821 – 1902 ) Sir Joseph Bazalgette Sewerage engineer, London (1819 - 1891)

Social progressives B Seebohm Rowntree UK Social researcher and reformer (1871-1954 ) F Wibaut Amsterdam alderman, welfare & housing champion ( 1859-1936 ) School meals (1906 in England)

Linking food, health, income & justice John Boyd Orr (1880-1971) public health 1 st D-G of FAO George Stapledon (1882-1960) soil scientist Elsie Widdowson (1908-2000) nutritionist

They seized their moment and applied their integrated vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The C20th policy formula (the Productionist paradigm) ,[object Object],[object Object]

Food & Agriculture as key to progress ,[object Object],[object Object],[object Object],Sicco Mansholt (1908-1995) 1 st European Agriculture Commissioner for 1958-1972

The model faces challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Modern food culture: celebrities, burgerisation, supermarketisation

Prices fall: the long view? Source: USDA

source: http://www.fao.org/worldfoodsituation/en/ (accessed June 26 2009] Prices…up and down … …and rising again? 2005-09

2. The C21 st challenge is to deliver a sustainable food system

New policy based on New (& Old) Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The C21st challenge: how to inject Omni-Standards into business and supply chains? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Responses are emerging (but are they fast enough?)

NL Ministry of Agriculture, Nature & Food Quality June 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UK Cabinet Office 2008 reports

UK : internal government action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Company actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer actions: various strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All these demands at time of complex policy architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Politics : is the problem population or wealth ? source: Hertwich & Peters / Sustainable Consumption Institute (2009) h ttp://www.sci.manchester.ac.uk/medialibrary/copenhagenpaper.pdf

Complex ideological challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NGO pressure: Sustain on fish: Sustainability vs. nutrition vs. safety source: Sustain (2005) Like shooting fish in a barrel www.sustainweb.org no no 0 no Plaice yes no 0 no Marlin yes no 1.85 yes Salmon (farmed) no no 0 no Monkfish no no 0 no Cod (pacific) no yes 0.6 yes Herring no yes 0.66 yes Mussels no yes 1.27 yes Trout no yes 1.83 yes Kippers no yes 2.02 yes Sardines Contaminated? Sustainable? Omega 3 per 100g Oily? Fish species

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Re-think policy focus on choice Source: Lang, Barling & Caraher 2009

1. Consumers change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Sharing lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. Support / invigorate pursuit of new business model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Governments must be prepared to use the full range of policy levers (‘soft’ to ‘hard’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Accept a new cultural direction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tim Lang, Rode Hoed, October 2009

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Tim Lang, Rode Hoed, October 2009