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30 Dicas de SEO - Meet Magento 2014

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Apresentação de conceito de SEO First, e como o SEO ensina lojistas a definirem estratégias e otimizar todo o marketing do e-commerce a partir dos princípios do search engine optimization. São 30 Dicas de SEO que todos os e-commerce podem implementar e melhorar seu tráfego orgânico.

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30 Dicas de SEO - Meet Magento 2014

  1. 1. 30 Dicas de SEO para E-commerce por Diego Ivo, CEO da Conversion
  2. 2. Conversion – quem somos A Conversion é a maior empresa de SEO do Brasil O Que Conquistamos Nossos Números 40 colaboradores 3 anos 120 milhões de visitas R$300 milhões em receita orgânica
  3. 3. A busca orgânica no Brasil Busca orgânica é responsável por 32% das visitas a sites no Brasil Afiliados 10% Comparador 2% Direct 17% Display 2% Email Marketing 4% Fonte: Pesquisa Conversion (2014) Organic Search 32% Paid Search 24% Referral 5% Social 2%
  4. 4. SEO FIRST um novo conceito
  5. 5. Os princípios do SEO First foram validados pelos maiores e-commerces do Brasil e do mundo. Meet Magento
  6. 6. Meet Magento #1 Uma busca é uma intenção de encontrar algo. Empresas existem para suprir necessidades do consumidor. Eu desejo comprar um notebook novo.
  7. 7. Relevância Autoridade Isso está focado no meu usuário? Atende a sua necessidade? O produto ou o conteúdo é de qualidade? Possui uma palavra-chave? A minha marca é lembrada? A minha marca tem um posicionamento claro? Sou mencionado em outros lugares? Recebo links de qualidade? Meet Magento Relevância e Autoridade: o segredo para ser lembrado e destacar-se nos buscadores #2
  8. 8. Meet Magento #3 O volume de busca de uma palavra-chave nos diz o nível de interesse das pessoas. Notebook 301.000 buscas Computador 60.500 buscas Meu e-commerce deve priorizar o comércio de notebook ou computadores?
  9. 9. Meet Magento #4 SEO First User Experience Posicionamento Conversion Rate Optimization On-Page Link Building PR (Public Relations) Community (blog, redes sociais, email) Campanhas Advertising Planejamento
  10. 10. RELEVÂNCIA
  11. 11. Meet Magento #5 Escolha as suas palavras-chave de acordo com o volume de buscas que elas possuem no SEM Rush ou outras ferramentas.
  12. 12. Meet Magento Tenha URLs amigáveis e páginas únicas para elas. http://www.lojamagento.com.br/moveis/mesa-para-computador #6
  13. 13. #7 Meet Magento O Título da Página é o elemento mais importante e é uma boa ideia que ele contenha a melhor palavra-chave para aquela página. <title>Mesa para Computador – Loja Magento</title>
  14. 14. Meet Magento Invista em conteúdos relevantes em página de categoria, ajudando o seu usuário a fazer as melhores escolhas de compra. #8
  15. 15. Meet Magento #9 É bom para SEO e para o usuário conteúdo rico em páginas de produtos.
  16. 16. Meet Magento #10 Boa notícia! O Magento vem com esses recursos de SEO :-) Nunca copie conteúdos. Use palavras-chave no seu conteúdo sem deixar o texto “massante”. Conteúdo é tudo! Tenha sua palavra principal aqui Atrair cliques.
  17. 17. AUTORIDADE
  18. 18. Meet Magento Utilize o ahrefs para conhecer os sites que linkam outros sites. #11
  19. 19. Meet Magento Utilize a metodologia CLiP no processo de Link Building. Conteúdo > Link > Performance #12
  20. 20. Meet Magento Consiga links dos sites de seus fornecedores. #13
  21. 21. Meet Magento Consiga links para suas URLs mais importantes! #14
  22. 22. Meet Magento #15 Link Building funciona como uma assessoria de imprensa. Pesquisa de Palavras • Definimos as palavras-chave a serem otimizadas. Reunião de Pautas • Nosso time cria pautas interessantes e quentes para os mais diversos nichos. Mailing Qualificado • Temos mailings próprios com sites qualificados. Prospecção •Estamos constantemente localizando novos sites, principalmente os de nicho. Apresentação de Pauta •Entramos em contato com os editores dos sites selecionados e apresentamos a pauta que possuímos. Conteúdo • Nossa equipe de redatores cria o melhor conteúdo. Curadoria do Conteúdo • Nosso editor e equipe validam e aprovam a qualidade do conteúdo. Envio e Follow Up • Enviamos o conteúdo e fazemos o follow up. Clipping • Nós verificamos a publicação do conteúdo e validamos como foi a publicação do link. Performance • Nós melhoramos a autoridade do site!
  23. 23. TECNOLOGIA
  24. 24. Meet Magento Vincule sua loja ao Google Webmaster Tools. #16
  25. 25. Meet Magento Teste a velocidade de seu site no Google Site Speed. #17
  26. 26. Meet Magento Monitore o uptime de seu site no Pingdom Tools. #18
  27. 27. Meet Magento Utilize o Moz Tool Bar para acompanhar métricas e informações de seu site e de seus concorrentes. #19
  28. 28. Meet Magento No Brasil, cerca de 20% das pessoas já acessam e-commerce a partir de celulares e tables. Tenha um site responsivo! #20
  29. 29. MÉTRICAS
  30. 30. Meet Magento Acompanhe tendências de seu mercado no Google Trends. #21
  31. 31. Meet Magento Utilize diariamente o Google Analytics para acompanhar visitas e conversões em seu e-commerce. #22
  32. 32. Meet Magento O SEM Rush pode trazer estimativa de tráfego de seus principais concorrentes. Use e abuse dele! #23
  33. 33. Meet Magento Monitore mensalmente as páginas indexadas em seu site pesquisando no Google site:meudominio.com.br #24
  34. 34. Meet Magento #25 Monitore suas palavras-chave no Rank Monitor. É grátis!
  35. 35. PLANEJAMENTO E COMUNICAÇÃO
  36. 36. Meet Magento Acompanhe o ROI de todas as suas ações. #26
  37. 37. Meet Magento #27 Faça um planejamento de 12 meses.
  38. 38. Meet Magento #28 Para viabilizar o e-commerce, precisamos trabalhar dois pilares A aquisição de novos clientes deve ter um valor claro; um dos grandes desafios é, com a melhoria da Retenção do Cliente, aumentar seu gasto ao longo de 12 meses. Aquisição de Cliente Retenção de Cliente
  39. 39. Meet Magento #29 Não envie só e-mail marketing promocional. Foque no relacionamento enviando conteúdo de qualidade que você fez com os princípios de SEO!
  40. 40. Meet Magento #30 Faça Testes A/B O que funciona em uma loja, pode não funcionar na outra. O que funcionou ontem, não necessariamente funciona amanhã!
  41. 41. OBRIGADO! Diego Ivo CEO - Conversion diego@conversion.com.br

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