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Humansport Overview Brazil 2009
- 1. Revolutionizing fitness training for every member São Paulo , Brazil March 2009
- 11. Revenue The numbers and the graph below represent the rapidly growing amount of money spent on weight loss. The weight loss industry is exploding. 1990 - $33 Billion 2004 - $46 Billion 2006 - $100+ Billion Billions of dollars spent on weight loss
- 50. HumanSport Layout 39m 20m 18.5m 18.5m
- 51. HumanSport™ Circuit Idea Start
- 52. HumanSport Configuration For Limited Floor Space (22 Square Meters) 20.11m 11m
- 53. Education, Programming & Marketing Overview
- 54. Education
- 64. HumanSport™ Weight Control Program
- 71. The HUMANSPORT™ regresso em investimento
- 75. Perguntas?
- 76. Obrigado! Tom Dievart International Market Manager [email_address] 714-508-3746
Notes de l'éditeur
- Out of the Box Workouts – Gyms are not for all. The popularity of TV shows like, ABC’s Dancing with Stars has dance studios popping up all around the country. Hip hop, ballroom, Latin and country line dancing combine high energy and motivating music with unique moves and combinations that allow participants to get fit while dancing away their worries. Outdoor boot camps are gaining in popularity and local boxing clubs have crowded rings and classes filled with people of all ages. For some, these fun, recreational activities hide the fact that they really are exercising. Body Weight and Equipment-Free Workouts – Equipment can intimidate some and others want to add options and flexibility to their existing workout regimens. These full-body workouts focus on movement patterns, repetitions, and plyometric work to target multiple muscle groups. These types of workouts are perfect for traveling since they require no equipment and, therefore, can be performed any where. Event or Sports-Specific Programming – Millions of Americans participate each year in charity runs and walks. Many train up to a year in advance. For many it is a great social event and an opportunity to take the focus off themselves and onto their charity of choice. This trend doesn’t stop there; clubs are offering training for surfboarding, golf, football, etc. specific workouts; all while helping participants build the strength, endurance, and stamina needed for real-life activities and sports. Boomer Fitness Focus – Individuals age 50+ are redefining our expectations about age, vitality, and life realizing the importance of physical activity as we age. For the aging population, regular exercise is critical in keeping the body limber, injury free, and more youthful. AARP, the noted advocacy group for individuals age 50+, launched a major fitness initiative in September of 2007 aimed at providing a wide range of affordable fitness services to its 39 million members. Focused Express Workouts – Group classes lasting 30 minutes or less that focus on one component of fitness or training a specific part of the body (e.g., core stabilization, upper-body strength, balance and agility, aerobic training/fat burning). Participants enjoy targeting a specific goal within a short time commitment. Many clubs piggy-back these classes in their schedules for members to attend two classes in a row. Total Wellness Programming – Prevention is the key for long-term health and optimal quality of life. More and more people will focus on injury and disease prevention and understand how food, exercise, weight and a healthier mindset must interact for the body to achieve balance and total wellness. It is a focus on what the body and mind need and how to encourage them to work in harmony. Maintaining a healthy mind and body from the inside with less of a focus on physical appearance is steadily becoming a new ideal. Hybrid Programming – Fusion of mind-body techniques like breath work and meditation into traditional modalities continues to be popular. Workouts like Spin-Yoga and Pilates Fusion combine strength, flexibility and endurance and offer the equivalent of an all-in-one exercise experience. Personal Training - 93% of ACE fitness professionals surveyed say personal training will be more accessible in 2008. According to the US Bureau of Labor Statistics, personal training is one of the fastest growing professions. Consumers are demanding competent practitioners. Competent personal trainers offer these clients invaluable expert guidance and motivation. Positive accountability can be among the most important factors in helping individuals make a lasting commitment to an active lifestyle. Many clients view personal training as a wise investment in their long-term health. Technology-Based Workouts - Consumers are choosing to use downloadable programs to iPods, PDAs etc., which offer fitness programming with illustrations and/or streaming video. In addition, technological advancements are making it possible to more precisely measure a wide variety physiological responses and document training program results. As an example, metabolic testing devices provide more accurate physiological data to improve weight management and performance programming. Functional Strength Training – Whether it’s walking, hiking or lifting, functional strength is needed to successfully complete the task. Incorporating it into an existing exercise program enhances strength, endurance, balance, and coordination in everyday activities. Individuals will increasingly be searching for workout programs that will help them more safely and effectively perform their activities of daily living, work-related tasks, and recreational or sports-specific activities. Health clubs and trainers are offering functional training programs and classes for virtually all levels and types of participants.
- More muscle tissue involvement Integrated circuit training allows for greater involvement of stabilizer muscles for all joints involved in an exercise. As exercises progress from base strength movements with maximum external support to core stability and dynamic movements with little to no external support, a much higher number of stabilizers must be involved. This results in greater muscle tissue involvement, which means greater caloric expenditure. Low rest interval Integrated circuit training places emphasis on different muscles from set to set, allowing moderate to full recovery of those muscles before the circuit repeats. When this is combined with a low rest interval, higher heart rates are achieved consistently through the circuit, even during the rest period. This can result in a positive cardiovascular effect. High intensity High training loads will result in more force production from a greater number of muscle motor units. More motor units activated means more calories burned during the workout. The use of high training loads can also create an “after burn” effect, also known as EPOC (Excess Post-exercise Oxygen Consumption). This results in more calories burned after the workout. Movement based Integrated circuit training exercises are based on natural human movement. It mimics the type of movements that we perform on a regular basis in a resisted environment. Movement based training teaches the body how to move more effectively. This results in greater carry over to every day activity as well as decreasing risk for injury.
- High Muscle Involvement Cables force higher joint stability, increasing muscular involvement as compared to traditional lever-based machines. Stable, Unstable, and Dynamic Exercises performed on seat + back pad = maximum stability Exercises performed on seat without back pad = unstable environment with higher core involvement Exercises performed off seat without back pad = dynamic environment with maximum muscular involvement Fits and challenges all body types Male, Female, Tall, Short, Big, Small, and everyone in between Easy to Use = Easy to Teach Intuitive cable pulley placement and handles, makes it easy to understand how to perform basic exercises with very little instruction.
- Program phases (12 Weeks) Base Strength Up to four weeks until movement is mastered, strength gains are measured and participant can maintain proper postural alignment. Core Stabilization Training Up to four weeks or until participant demonstrates measurable strength gains with postural integrity. Dynamic Movement Training Ongoing with increased challenges based on the participants overall strength, aerobic capacity, balance and coordination improvements. Progression is implemented as participant demonstrates proper execution with correct postural integrity.
- Personal Training Revenue 1/3 the price of personal training is average price to charge for a group weight loss program. Average class sizes range from 2-6 participants. With a HumanSport circuit, a single personal trainer can comfortably train 8-16 participants at once, generating up to 5 times more revenue per hour than a private 1 on 1 training session. Member Loyalty . Affordable prices, measurable results, increased motivation in a peer environment, and overall satisfaction leads to greater consistency and gym loyalty. Most participants of a small training group typically continue to sign up for more small group training packages Marketable Success Stories Successful, satisfied, and motivated participants can be a club’s most valuable marketing tool. As walking billboards, their own success advertises the group class value better than any advertisement. Satisfied participants want to get others involved. Word of mouth marketing is a wonderful side effect of satisfied clients. A club can quickly collect a large number of success stories and testimonials with weight loss programming.
- Create Win-Win situations HumanSport Program leads to a Win-Win situation. Trainers can work for member´s success and can practise all his knowledge. The club manager is managing a successful club. In the past, an instructor was a guide for correct machine set-ups. Today an instructor is a consultant to deliver success everytime Members success is your success. What you love doing, will be done with passion and perfection and makes the club owner happy.