A deck used by Abhishek Desai for his talk in Startup Saturday event organised by Headstart at IIMA CIIE.

1. Disrupting Sports Tech
Abhishek Desai

2. About Me
Co-Founder of Digicorp and Founder of CricHeroes.
Digicorp is a software consultancy and a startup studio based in Ahmedabad, India.
CricHeroes is an app to score your local cricket matches and broadcast scores LIVE just like an
International match.
More than 25 years of experience playing amateur cricket!
More than 12 years of experience building technology products.
Former College Cricket Captain and active cricketer for life.

3. Scope
Technology Disruption
Wearables
Sensors
AR / VR and Fan Engagement
AI
Big Data & Analytics
Smart Venues
Sports Tech Research Report

4. Wearables
Purpose: To enhance athlete performance and reduce injuries by measuring various
parameters in real time.

5. Viper POD
Weighing less that 50g, the device is mounted onto
a vest and contains a GPS module, accelerometer,
gyroscope, digital compass and heart rate monitor.
These metrics are then transferred to other devices
which enable coaches to make real-time decisions
dependent on the player’s real-time performance.
Used by Barcelona, Manchester United, Arsenal as
well as rugby teams Ulster and the England
National team

6. VICIS ZERO1

7. Under Armour's E39 performance shirt
Measure the wearer's heart rate and breathing
Then analyze the athlete's individual movements
and biometric data to help identify performance
issues like when the body is moving out of sync
thereby slowing down an athlete's linear speed.
Scouts, coaches, and trainers can collect the data
over Bluetooth from smartphones, tablets, or PCs
to measure and potentially improve performance.

8. Sensors
Purpose: To enhance athlete performance and game.

9. Sensors
Time to Impact
Bat Speed @Impact
Max Bat Speed
Follow Through Angle
Backlift Angle
Impact Angle

10. Sensors
Babolat Play

11. Sensors
Zepp

12. VR / AR and Fan Engagement
Purpose: To provide far more immersive experience to fans.

13. VR / AR and Fan Engagement
Convert your living room into a
stadium

14. Fan Engagement

15. Fan Engagement

16. Replay Tech

17. AI in Sports
Are you ready to be a centaur?

18. Centaur chess

19. AI predicts how athletes will react in certain situations

20. Big Data and Analytics
“We’re going to be a better team this year – we know that by the analytics.” - Dallas
Mavericks coach Rick Carlisle
One important data stream comes from 8 cameras installed around its stadium to track
every player and their interactions.
The system by sports analytics provider Prozone tracks 10 data points per second for
every player, or 1.4 million data points per game.
It is also used to monitor 12,000 soccer matches around the world, which are all
analyzed using automated algorithms as well as manual coding of every interaction
with the ball to increase the accuracy and value of the analysis.

21. Big Data and Analytics
In addition to video analytics, wearable devices are increasingly used to track performance even more closely.
In American football or rugby for example, injury levels have been reduced in the professional game due to
wearable sensors that monitor the intensity of activity and impact of collisions, and compare this to historical
data to determine when a player might be in danger of overexerting or injuring themselves.
Data is collected from wearable devices athletes wear at night and is then correlated with track performance. At
important competitions, the coaches can now assemble their team not only on past performance but also on the
level of sleep team members had the nights before the event.
It isn’t just elite athletes who are being monitored – its fans, too. NASCAR says that one race generates an
average of a million social media posts, and that these can be mined for insights which will help the sport as a
whole as well as individual drivers or teams.

22. Smart Venues
Imagine that in the not-too-distant future, the following will be possible:
When you arrive at the stadium, a mobile app guides you to the closest available parking.
During the action on the field, you have access to instant replays, alternate views, and close-up
videos.
Via your mobile device, you can order food and beverages, and have them delivered to your seat,
never missing a play by avoiding a trip to the concessions.
Your smartphone tells you where the closest rest room with the shortest line is located.
As you prepare to depart the stadium after the game, the app provides traffic information and
suggests the fastest route home.

23. Smart Venues

24. Tracxn Research Sports Tech
Landscape, August 2016

30. Thank You
Questions?
Abhishek Desai
Founder
CricHeroes
+91 98790 33534
abhishek@cricheroes.in