Katrina Craigwell from GE and Colin Nagy from The Barbarian Group's presentation from Digiday Brand Summit, December 7, 2014.

1. HOW GE + THE BARBARIAN GROUP COLLABORATE ON
CONTENT & DISTRIBUTION
COLIN NAGY @CJN | KATRINA CRAIGWELL @KCRAIGWELL

2. COLLABORATING FOR
MORE THAN 5 YEARS

3. GE
DROP SCIENCE

4. WHY IS GE
INTERESTED IN SOUND?

5. WHAT WE
MADE

6. THIS TRACK WAS MADE FROM THOUSANDS OF AUDIO EMISSIONS CAPTURED FROM
THE WORLD'S MOST POWERFUL MACHINES

9. WE MADE A TRACK AND A PIECE OF FILM,
SO WHAT?

10. WE DECIDED TO BE JUST AS CREATIVE
WITH THE DISTRIBUTION

17. WHZGUD2
DANCE EXTENSION

19. WHAT WE LEARNED
AFTER MAKING A TON OF CONTENT

20. GOOD STORIES TAKE TIME TO EXCAVATE
DON’T ALWAYS GO FOR THE OBVIOUS ONES

21. FORCE YOURSELF TO USE
LESS EXPLORED MEDIUMS

22. KNOW YOUR AUDIENCES AND
HAVE ASSETS FOR EACH

23. BACK THE
WINNING ASSETS
164.2

24. MODERN CONTENT MARKETING CAN BECOME CHAOTIC
DON’T LOSE SIGHT OF THE BRAND NARRATIVE

25. OVER-INVEST
IN SMALL DETAILS

26. THE INTERNET REWARDS
HARD WORK & ORIGINALITY

27. NOW FOR YOUR
QUESTIONS

28. THANK
YOU
+