Stop guessing and start knowing if your display ads are hitting the mark and finding the unique audiences your brand or client needs. Neustar can help you reach your most elusive audiences on the Web. Our complete online display advertising solution is a powerful combination of audience location (IP address-based online data) and predictive behaviors and demographics (AdAdvisor offline data) to reduce ad waste and improve ROI. We’ll craft the data, deliver the ads on real-time bidding exchanges and optimize your campaign to improve performance. Come and hear how our customers have found success with our online advertising solution. Presenter: Nate Carter, sales director, Neustar Audience Targeting Solutions

1. Neustar Online Advertising:
Audience Targeting Solutions
Nate Carter
Sales Director, Audience Targeting Solutions
Nate.carter@neustar.biz
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2. Agenda
• About Neustar
• Audience Targeting Solutions
• Case Studies
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3. Neustar at a Glance – By the Numbers
Serves more than Enabling contact with over Geolocation
13,000 270 million for
customers mobile consumers via 3 billion
U.S. Common Short Codes Static IPs
worldwide
Phone number Over
3.4 billion
assignment in 16 billion Global Telephone
19 countries DNS queries per day Numbers
Facilities in Provides real-time information
17 countries and analytics for over
with 6 billion
1,500 employees physical and virtual addresses
(NYSE: NSR)
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4. Neustar Audience Targeting Solutions
We Reach Audiences No One Else Can
• End-to-end online advertising solution
 Strategic consulting + data targeting + ad delivery + campaign
optimization
• Super-accurate targeting by audience location and industry +
demographic and predictive behaviors
 IP-address based location and industry data (online)
 Demographic and predictive behaviors data (offline)
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5. How We Reach Unique Audiences
With Our Powerful Data Blend
Industry Data Predictive
Location
Behaviors
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6. How it Works
Define your online Select offline data overlays Deliver campaign via
campaign needs to apply to online categories. real-time bidding platform.
Select targets from Tee up your ad. Report and analyze
online data categories. results to optimize
campaigns.
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7. Problems we Solve for Customers
Our online ads aren't effectively I have too much
reaching local audiences. ad waste.
We need to improve
Our ads are our ad ROI.
not optimized
for their best
performance. We can't reach audiences by
specific locations or industries.
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8. Financial Services
Business: Insurance Company
Need
• Reach named brokerage companies anywhere in the UK to drive
brand awareness and generate business leads.
Neustar Solution
• Deliver ads to the specific customer named brokerage companies
within the UK.
Why They Bought
• Ability to reach specific companies to drive brand awareness,
generate leads and reduce ad waste and improving ad ROI.
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9. Internet/eCommerce
Business: Technology Software Company
Need
• Reach biotechnology companies to promote a new product.
Neustar Solution
• Deliver ads to companies within the bio-tech SIC code
classification nationwide.
Why They Bought
• Ability to reach only those companies within the biotechnology
industry – to improve ad performance and reduce ad waste
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10. Retail
Business: High-End Jewelry Boutique
Need
• Reach high-income consumers near the boutique location.
Neustar Solution
• Deliver ads to selected ZIP+4 neighborhood areas with household
incomes over $100k, patrons of hotels with $500 per night rooms and
employees at private equity and law firms - all within a 25-mile radius
of their store.
Why They Bought
• Ability to reach targets with specific demographics and location – to
drive in-store traffic and reduce ad waste
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11. Food & Hospitality
Business: Grocery Store Chain
Need
• Reach local households online to drive brand awareness, announce
new store openings and promote special events to drive in-store
traffic.
Neustar Solution
• Use radius targeting to deliver ads to households within a defined
purchase radius.
Why They Bought
• Ability to reach only those households within a specific radius to drive
brand awareness, improve in-store traffic and reduce ad waste.
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12. What Audience Do You Need to Reach?
Neustar Can Help You Reach You Most Elusive Audiences
• Stop guessing and start knowing if your display ads are finding the
unique audiences your clients need.
• Our solution fuses a powerful combination of audience location
and predictive behaviors data to reduce ad waste and improve
ROI.
• We’ll craft the data, deliver the ads on real-time bidding exchanges
and optimize your campaign to improve performance.
12 © Neustar, Inc. / Proprietary and Confidential

13. THANK YOU!
Nate.Carter@neustar.biz
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