Raj Chauhan, Adslot, Julian Baring, Facilitate Digital, Vik Kathuria, GroupM/ Mediacom, Digiday Agency Summit, 2013, Miami, agencies, adtech

1. Simplifying Premium Media:
What Programmatic Means for Agencies

2. Transactional RFPs Take Time
And Cost Money (per month)
Maintenance
Post Campaign
Pre- Planning
Campaign Planning
Flighting
598 Hours
518 Hours
168 Hours 128 Hours 188 Hours
70%
• 1,116 Hours per month pitching for 23
Transactional RFP’s
• 35% win rate & 26% completion rate
• 74% waste, or 826 Hours
• 52% of total hours generate no income
30%
• 484 Hours per month fulfilling 8 Transactional RFP’s
• 2 of the 8 will not complete
• 24% waste, or 116 Hours

3. “IPG Mediabrands has committed to and continues to enhance the
automated buying commitment of 50% by 2016.”
– Nicole Craine, President Mediabrands Audience Platform
87% of desktop display will be traded programmatically by 2017
-MAGNA GLOBAL report, October 2013
“The reality is media plans have never been [separated into] reserved or
nonreserved. What this technology and standardization will allow us to do
is bring the two worlds together.”
-Seth Demsey, SVP-Global Advertising Products & Strategy, AOL Networks
“Think about digital advertising in this fast-paced, high-tech world… The
idea that we’re still pushing paper back and forth is mind boggling.”
-Daniel Cheinberg, Senior Director of Display Marketplaces, Microsoft

4. Panelists
Raj Chauhan
Julian Baring
Vik Kathuria
President, North America & EMEA
Adslot
@rajchauhan73
Executive Vice President
Facilitate Digital
Digital Media & Corporate Dev Exec
GroupM/Mediacom