Jon Jackson from Huge's presentation from Digiday Agency Summit on October 20, 2014.

1. October 20, 2014
Digiday Agency Summit

2. October 20th, 2014
The good fight.
Digiday Agency
Summit

3. Born in
Brooklyn in 1999.

8. Founded as
a user-centric
design studio.

9. 2004.
7 employees.
BKLN
7 people.

10. 210 employees worldwide.
BKLN
175 people.
LDN
20 people.
LA
15 people.
2011.

11. 1,000+ employees worldwide. Independent agency within IPG.
ATL
100 people.
BKLN
550 people.
DC
45 people.
LDN
60 people.
LA
100 people.
PDX
15 people.
RIO
50 people.
SF
35 people.
Today.
SGP
25 people.
CAN
10 people.

12. Huge is now huge.

13. Bad Good

14. Bad Good

15. Bad Good

16. So, what is the scale that is bad?

18. “Yes, let’s start
something!”

19. “We are doing some
cool work.”

20. “Fuck this place.”

21. How we try to not go
over the edge.

22. Embrace the uncertainty
You will never do the same thing twice, get
used to it. Don’t rely on process; it’s a guide,
not the rule.

24. Doing > talking
Meet in small groups for the shortest
period possible. You can’t schedule the
making.

26. Be flat
Great ideas can come from anywhere &
anyone can and should call bullshit.

28. Get shit done
Hire doers over managers. Leadership
has nothing to do with titles.

30. Disciplines are now just guidelines
People who have good taste & ideas will
create great work, no matter their
background.

31. UX Design Copy Tech

32. Simplification is next to godliness
Great work is hard work. Iterate and push
ideas ‘til they are simple & smart. And then
do it again.

34. Don’t be precious
You’re going to be wrong a lot; that is how
you get to good work.

36. Culture is important
Make the best things with your best
friends.

38. Some of our work.

39. Our work:
The Simpsons.

43. Our work:
Nike.

49. Our work:
HashtagWorld Cup.

52. October 20, 2014
Digiday Agency Summit