Andrew Stark's presentation from Digiday Programmatic Summit in Austin, TX - May 14, 2015.

2. Engagement
metrics
will
soon
replace
CTR
for upper funnel
campaign objec1ves
3 THINGS TO FOCUS ON
Content marke1ng and na1ve are going programma4c
to
apply
targe4ng,
scale
and
op4miza4on
Content marke1ng and na1ve are be9er mediums
to deliver
engaging
messages

3. CONTENT MARKETING AND NATIVE ADVERTISING
PERCH AT THE TOP
OF
THE
FUNNEL
OF MARKETERS LEVERAGE
CONTENT MARKETING67%
LEVERAGE NATIVE TO SUPPORT
BRAND ENGAGEMENT66%

5. CONTENT MARKETING + NATIVE
ADVERTISING TECHNOLOGY WILL POWER
A NEW ERA OF ENGAGEMENT FOR

7. 83%OF RESPONDENTS BELIEVE CONTENT
MARKETING
WILL
GO
PROGRAMMATIC
BY 2017
PulsePoint State of the Industry Report 2014

8. ENGAGEMENT METRICS WILL
SOON REPLACE CTR
FOR UPPER FUNNEL OBJECTIVES

9. Impressions
CTR
Social engagements
Time on page
WHICH OF THE
FOLLOWING
METRICS DO YOU
USE TO MEASURE
THE SUCCESS OF
CAMPAIGNS?
62%
46%
78%
48%
54%
60%
62%
67%

10. ANDREW STARK
@starkdaily
SVP, Content Solu1ons