4 Creative Must-Haves to Pair with Your Media Buying Strategies at DAS, 10/22/14
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Peter Crofut from DoubleClick's presentation from Digiday Agency Summit on October 22, 2014.
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4 Creative Must-Haves to Pair with Your Media Buying Strategies at DAS, 10/22/14
- 1. 4 Creative Must-haves to pair with your Media Buying Strategies Peter Crofut, Head of Creative Platforms Solutions, Google
- 3. 4 creative must-haves to pair with your media buying strategies 1 2 3 4
- 4. Powerful creative management tools support large-scale campaigns 1 • Build new ads quickly • Manage and update creative • Preview ads in the right environment • Hand off ads directly to ad traffickers • Communicate early and often
- 5. Dynamic creative tools support programmatic media buys 2 • Dynamic Creative can work for brand awareness campaigns in addition to direct response campaigns.
- 6. Nike “Phenomenal Shot” campaign brings dynamic strategies to brand awareness
- 7. HTML5 and in-app creative tools support mobile ad targeting 3 • Build in HTML5 • Build for apps • Use device form-factor
- 8. Burberry “Kisses” campaign takes advantage of device form-factor
- 9. HTML5 and in-app creative tools support mobile ad targeting 3 • Build in HTML5 • Build for apps • Use device form-factor • Use geo-location
- 10. In-stream video tools support video ad targeting 4 • Build interactive in-stream video
- 11. Cadillac creates a micro-site experience within their video ad unit
- 12. In-stream video tools support video ad targeting 4 • Build interactive in-stream video • Serve the right video ad
- 13. 4 creative must-haves to pair with your media buying strategies
- 14. Thank you!