As customers increasingly expect authentic, value-driven content from the brands they love— whether it's humor, inspiration, or a collective experience (the knowledge that a brand represents other people "like me") — tangible experiences that go from online to offline will be invaluable. When one minute of attention turns to an hour, with friends, in your town, with people you admire, the value return is extraordinary. From Vitamix to The Apple Store, we'll look at the brands that have incorporated social, real-world experiences into retail strategy with extraordinary success, and the innovations in social, e-commerce, big data, and more that will facilitate this in the digital age.

1. Bring Content
Marketing In-Store:
Your Retail Space
as a Venue
Andrew Kessler, CEO and Founder, @TogatherInc
Monday, February 3, 14

2. Awesome
content
Their Check Out
Monday, February 3, 14
My Check Out

3. The greatest challenge retailers face today
is the broken link between social media and
foot traffic.
Monday, February 3, 14

4. Use what you’ve learned on
Twitter to solve your foot traffic
problem.
Monday, February 3, 14

5. iPads won’t get people
in your door.
Monday, February 3, 14

6. But great
content will.
Monday, February 3, 14

7. Evolve your online content
strategy to create new retail
experiences.
Monday, February 3, 14

8. Great moments in the
history of retail.
Monday, February 3, 14

9. You’ve already won, you
just don’t know it.
Monday, February 3, 14

10. Create permanent venues for
community:
Information
Monday, February 3, 14
Personalization
Conversation

11. 1. Information:
The Age of Tutorials
Monday, February 3, 14

12. Monday, February 3, 14

13. But we need more to
get from here…
Monday, February 3, 14

14. To here.
Monday, February 3, 14

15. Sephora University.
Monday, February 3, 14

16. 2. Personalization:
It’s All About Me
Monday, February 3, 14

17. I want to have fun.
Monday, February 3, 14

18. I want to feel special.
Monday, February 3, 14

19. A personal relationship with the
brand makes spending feel less
transactional.
Monday, February 3, 14

20. 3. Conversation:
Something to talk about.
Monday, February 3, 14

21. Where’d you get those
shoes?
Monday, February 3, 14

22. Events drive 50 - 80% of
word-of-mouth for all products.
(McKinsey)
Monday, February 3, 14

23. Transactional
“WE’RE HAVING
ANOTHER SALE!”
Monday, February 3, 14
Social
vs.
“You’re invited to
something great.”

24. Create experiences that help
shoppers learn, share, and
make new friends
at your store.
Monday, February 3, 14

25. (Remember: use what
you’ve learned from social
media)
Monday, February 3, 14

26. Use data to build community in-store and
spark real-world conversation.
Monday, February 3, 14

27. Store = Venue
Information
Monday, February 3, 14
Personalization
Conversation

28. Does your store mirror
your online presence?
Monday, February 3, 14