Alphabird works with brands and agencies to produce large-scale social video campaigns on YouTube. They specialize in distributing branded content through editorial channels to generate high engagement for clients. As television advertising models change, online video is becoming more important, with branded content using YouTube as the main platform. For success, social videos need paid promotion to reach a wide audience and be culturally relevant. The future of social video involves building even larger engaged audiences through improved platforms.

1. THE FUTURE OF
SOCIAL VIDEO
Wednesday, February 29, 2012

2. INTRODUCTION
WHAT IS ALPHABIRD
Alphabird works with brands, agencies and studios to guarantee large targeted and
engaged audiences for branded social video campaigns. Alphabird specializes in
editorial syndication of content that yields high earned outcomes for our clients.
Alphabird has worked on hundreds of campaigns for brands and agencies including:

3. WHY
WHY BRANDED VIDEO?
Television-based models for advertising & distribution are colliding. Online producers
are creating new digitally driven models.
Line between
content and
advertising is
blurring.

4. WHY
WHY SOCIAL VIDEO?
Branded content is increasingly using YouTube as the predominant platform for hosting
and building scale with socially engaged consumers.
Huge Audience
Social Graph / Infrastructure
Verified Views
Multi-device
Public Number

5. STRATEGIES FOR SUCCESS
SUCCESS IN SOCIAL VIDEO
Social success in video is built around creating social relevance through paid activation.
Videos need to be part of the cultural zeitgeist in order to be relevant.
Paid activation necessary to ensure results.

6. SOCIAL ACTIVATION
SOCIAL VIDEO ACTIVATION
In order to propel videos to a place in which they are visible to a critical mass of
consumers, you need to get the video in front of lots of people everywhere.
19,319,915

7. INDUSTRY TRENDS
SOCIAL VIDEO ENGAGEMENT
The next evolution of social video is all about building a platform that can reach much
larger audiences and engage them in more meaningful ways.
SCALE ENGAGEMENT

8. ALEX ROWLAND
CHIEF REVENUE OFFICER