Jordan Hirsch's presentation from DPS Key Biscayne in September 2016

1. Native PMP Strategy
PMP Strategies for display are proven effective
Yet they are not deployed beyond 20%
Native PMP has the Opportunity for Rapid Growth
Along with higher fill and yield

2. Phase 1: TEST (Test, Step, Grow)
Tech Considerations
Design Impact
Mobile First
Ease of Integration
Impression Volume
User Experience

3. Tech Refinements
Generate Material Demand
Solve for Style & Design Issues
Phase 2: STEP (Test, Step, Grow)

4. Phase 3: GROW (Test, Step, Grow)
Tech Optimizations
Generate New Inventory
Exhaust Current Inventory
Expand Globally & Across Portfolio

5. Key Takeaways
#1 Tech Unification
#2 Mobile-centric
#3 Be Dexterous