Gayle Jones' presentation at Digiday Video Anywhere Summit on April 11 in Palm Beach, Florida.

2. Building A Brand’s Video Strategy

3. 74% 65% 69%…of all internet traffic
will be video in 2017
…is the increase in click
through rates when the word
“video” is used in an email
subject line
…of smartphone users say
video is a perfect solution to
learn about a product
Source: Syndacast
Video is a communications mandate.

4. Chase’s YoY in-house video production
50
150
325
504
0
100
200
300
400
500
600
2012 2013 2014 2015
Recruiting Videos
Campaign
Recruiting
Small Business

6. • Product Tutorials
• Philanthropic Initiatives
• Corporate Challenge
• USOpen
• Tech for Social Good
• Recruiting Videos
• Senior Leaders Videos
• Townhalls
• Speaker Events
• Product Launches
• Veteran’s initiatives
• Customer Stories
• Brand DNA
• Cross-LOB Initiatives
• Operations Project Tutorials
• Local Market Spotlights
• Investor Day
• Senior Leader Offsites
• Partner relationships
• CEO Interviews
• National Sales Conference
• Social Media Content
• Black History Month
Highlight
• Women on the Move Spots
• Jimmy Lee Memoriam
• Chase Center
Announcements
• Kung Fu Panda 3 Asset
Platforming
• Super Women in Business
• theSkimm Founders
• Life of a MuniBond
Our Content Covers…

8. + =
VIDEO
AT
SCALE

9. #TheSTRUGGLEisReal