Lauren Price's presentation at Glossy's Hot Topic in NYC, April 2017

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– Karen Harvey, Executive Search, Fast Company
–Yuval Noah Harari, Author of Sapiens - A Brief History of Humankind
”A couple of years ago, I began to see that — holy crap—technology is
going to take over. And meanwhile, fashion companies had their heads in
the sand, asking me questions like whether they should put their e-
commerce in the retail or marketing department. I realized that if that
was the level of engagement with technology in the fashion world, we
were going to be in deep shit.”
”Looking into the future, we will see that external companies will have
enough data and computing power to be able to understand me better
than I understand myself.”

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How did data become so important?
Je! Bezos knew long before Google and Facebook that the greatest value of
the business was in the consumer data it collected
1987 1994 1998 1990 2000 2004 2005 2007 2010 2016

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We’ve seen this before.
Fragmented Merchants Consumer Platform
Airlines, Hotel Operators
Artists, Record Labels
Film / TV Content Providers
Department Stores,
Boutiques etc.
Owning The Vertical With Data

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How is Lyst using Data?
Is she looking for a dress?
What’s her
price point?
Does she like
Altuzarra?
Did she save
this product
for later?
Did she add to
bag?
Does shipping
matter to her?
Is she after a leather tote speci!cally?
Is she looking for an out!t in one go
(so shipping does matter) ?
Does she like Saint Laurent?
Did she scroll
past it?
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what’s the next
product?
What designers are
similar?
What’s new?
What’s in her bag
already?
Is there a
promotion if
she grows her
basket?
What items did
she ignore?

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Don’t be afraid to fail
“Some strategies and ideas will work. Other’s won’t. If you don’t test
new things, you’ll never innovate.”
- Jamie Nordstrom, President of Nordstrom Direct
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Make sure your measurements are consistent across the business
Think about the problem you are trying to solve
Key Takeaways