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Reuters/Ipsos December 2018
2019 Edelman Trust Barometer
2018 AMERICAN VIEWS: TRUST, MEDIA AND
DEMOCRACY A GALLUP/KNIGHT
FOUNDATION SURVEY
2018 INDICATORS OF NEWS MEDIA TRUST
A GALLUP/KNIGHT FOUNDATION SURVEY
O&O Partners
3rd Party Syndication Partners
MSN Edge Mobile News App Edge DHP
Afree,well-funded
press plays acritical
roleinsociety
Indelivering
unparalleledbreadthanddepth
ofhigh-qualityjournalism
Thattrustworthy
anddiverseperspectivesmatter
Inthepowerofcombining
humanandmachine curation
Userchoice and
personalization
areessentialto
theexperienceWe’re committed to providing
a sustainable source of revenue and
growth for our publishing partners so
they can focus on what they do best –
producing high-quality journalism for
the betterment of society.
We partner with more than
a thousand premium publishers that
represent over three thousand of the
world’s most popular brands across
all major markets to deliver the very
best content available, free
to everyone every day.
People are struggling to find news they
can trust, they want to be better
informed and value multiple
perspectives. Our partners include some
of the most respectable and
trusted publishers and together we
can deliver a global view that focuses on
the facts and seek to spread knowledge
and understanding.
Something unique and exciting occurs
when you combine the power of
technology with the experience of
seasoned journalists and editors.
Repeat this formula across 50
locations around the world and
you’ve got a product that delivers hyper-
relevant, insightful and serendipitous
experiences to each-and- every user.
Innovative technology and design
allow us to put the user in the
driver’s seat – choosing the layout,
sources, topics and stories that
interests them the most. Our
powerful AI and
machine-learning systems
constantly optimize and tune the
content to each
person’s preferences.
We believe
1 2 3 4 5
A free,well-funded
pressplaysa critical
rolein society
In delivering
unparalleledbreadthand depth
of high-qualityjournalism
Thattrustworthy
anddiverseperspectivesmatter
Inthepowerofcombining
humanandmachine curation
Userchoice and
personalization
areessentialto
theexperienceWe’re committed to providing
a sustainable source of revenue and
growth for our publishing partners so
they can focus on what they do best –
producing high-quality journalism for
the betterment of society.
We partner with more than
a thousand premium publishers that
represent over three thousand of the
world’s most popular brands across
all major markets to deliver the very
best content available, free
to everyone every day.
People are struggling to find news they
can trust, they want to be better
informed and value multiple
perspectives. Our partners include some
of the most respectable and
trusted publishers and together we
can deliver a global view that focuses on
the facts and seek to spread knowledge
and understanding.
Something unique and exciting occurs
when you combine the power of
technology with the experience of
seasoned journalists and editors.
Repeat this formula across 50
locations around the world and
you’ve got a product that delivers hyper-
relevant, insightful and serendipitous
experiences to each-and- every user.
Innovative technology and design
allow us to put the user in the
driver’s seat – choosing the layout,
sources, topics and stories that
interests them the most. Our
powerful AI and
machine-learning systems
constantly optimize and tune the
content to each
person’s preferences.
1 2 3 4 5
We believe
A free,well-funded
pressplaysa critical
rolein society
Indelivering
unparalleledbreadthanddepth
ofhigh-qualityjournalism
Thattrustworthy
and diverse
perspectivesmatter
Inthepowerofcombining
humanandmachine curation
Userchoice and
personalization
areessentialto
theexperienceWe’re committed to providing
a sustainable source of revenue and
growth for our publishing partners so
they can focus on what they do best –
producing high-quality journalism for
the betterment of society.
We partner with more than
a thousand premium publishers that
represent over three thousand of the
world’s most popular brands across
all major markets to deliver the very
best content available, free
to everyone every day.
People are struggling to find news they
can trust, they want to be better
informed and value multiple
perspectives. Our partners include some
of the most respectable and
trusted publishers and together we
can deliver a global view that focuses on
the facts and seek to spread knowledge
and understanding.
Something unique and exciting occurs
when you combine the power of
technology with the experience of
seasoned journalists and editors.
Repeat this formula across 50
locations around the world and
you’ve got a product that delivers hyper-
relevant, insightful and serendipitous
experiences to each-and- every user.
Innovative technology and design
allow us to put the user in the
driver’s seat – choosing the layout,
sources, topics and stories that
interests them the most. Our
powerful AI and
machine-learning systems
constantly optimize and tune the
content to each
person’s preferences.
1 2 3 4 5
We believe
A free,well-funded
pressplaysa critical
rolein society
Indelivering
unparalleledbreadthanddepth
ofhigh-qualityjournalism
Thattrustworthy
anddiverseperspectivesmatter
In thepowerof combining
human andmachine curation
Userchoice and
personalization
areessentialto
theexperienceWe’re committed to providing
a sustainable source of revenue and
growth for our publishing partners so
they can focus on what they do best –
producing high-quality journalism for
the betterment of society.
We partner with more than
a thousand premium publishers that
represent over three thousand of the
world’s most popular brands across
all major markets to deliver the very
best content available, free
to everyone every day.
People are struggling to find news they
can trust, they want to be better
informed and value multiple
perspectives. Our partners include some
of the most respectable and
trusted publishers and together we
can deliver a global view that focuses on
the facts and seek to spread knowledge
and understanding.
Something unique and exciting occurs
when you combine the power of
technology with the experience of
seasoned journalists and editors.
Repeat this formula across 50
locations around the world and
you’ve got a product that delivers hyper-
relevant, insightful and serendipitous
experiences to each-and- every user.
Innovative technology and design
allow us to put the user in the
driver’s seat – choosing the layout,
sources, topics and stories that
interests them the most. Our
powerful AI and
machine-learning systems
constantly optimize and tune the
content to each
person’s preferences.
1 2 3 4 5
We believe
A free,well-funded
pressplaysa critical
rolein society
Indelivering
unparalleledbreadthanddepth
ofhigh-qualityjournalism
Thattrustworthy
anddiverseperspectivesmatter
Inthepowerofcombining
humanandmachine curation
User choice and
personalization
areessentialto
theexperienceWe’re committed to providing
a sustainable source of revenue and
growth for our publishing partners so
they can focus on what they do best –
producing high-quality journalism for
the betterment of society.
We partner with more than
a thousand premium publishers that
represent over three thousand of the
world’s most popular brands across
all major markets to deliver the very
best content available, free
to everyone every day.
People are struggling to find news they
can trust, they want to be better
informed and value multiple
perspectives. Our partners include some
of the most respectable and
trusted publishers and together we
can deliver a global view that focuses on
the facts and seek to spread knowledge
and understanding.
Something unique and exciting occurs
when you combine the power of
technology with the experience of
seasoned journalists and editors.
Repeat this formula across 50
locations around the world and
you’ve got a product that delivers hyper-
relevant, insightful and serendipitous
experiences to each-and- every user.
Innovative technology and design
allow us to put the user in the
driver’s seat – choosing the layout,
sources, topics and stories that
interests them the most. Our
powerful AI and
machine-learning systems
constantly optimize and tune the
content to each
person’s preferences.
1 2 3 4 5
We believe
Afree,well-funded
press plays acritical
roleinsociety
In delivering
unparalleledbreadthand depth
of high-qualityjournalism
Thattrustworthy
and diverse
perspectivesmatter
In thepowerof combining
human andmachine curation
User choice and
personalization
areessentialto
theexperienceWe’re committed to providing
a sustainable source of revenue and
growth for our publishing partners so
they can focus on what they do best –
producing high-quality journalism for
the betterment of society.
We partner with more than
a thousand premium publishers that
represent over three thousand of the
world’s most popular brands across
all major markets to deliver the very
best content available, free
to everyone every day.
People are struggling to find news they
can trust, they want to be better
informed and value multiple
perspectives. Our partners include some
of the most respectable and
trusted publishers and together we
can deliver a global view that focuses on
the facts and seek to spread knowledge
and understanding.
Something unique and exciting occurs
when you combine the power of
technology with the experience of
seasoned journalists and editors.
Repeat this formula across 50
locations around the world and
you’ve got a product that delivers hyper-
relevant, insightful and serendipitous
experiences to each-and- every user.
1 2 3 4 5
Innovative technology and design
allow us to put the user in the
driver’s seat – choosing the layout,
sources, topics and stories that
interests them the most. Our
powerful AI and
machine-learning systems
constantly optimize and tune the
content to each
person’s preferences.
We believe
140COUNTRIES
WORLDWIDE 28LANGUAGES
WORLDWIDE 500MREADERS
WORLDWIDE
Reach
Microsoft News Reach
We reach one of the largest audiences of news readers in the world
Microsoft News Hubs
800 EDITORS
WORLDWIDE50LOCATIONS
WORLDWIDE
Editorial Locations
A global network of experienced editors, writers and journalists
Microsoft News Editorial
Locations
Publishing Partners
We work with the most popular and respected brands around the world
1,200 PREMIUM
PUBLISHERS
4,500 MEDIA
BRANDS
Content Depth
of partner content received and
processed each day170,000 UNIQUE PIECES
Equitable Growth
$750M Paid to our publishing partners in the
past 4 years, and over $200M in 2018
IN REVENUE
Thank You.

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Digiday Brand Summit | Microsoft News

  • 1.
  • 2.
  • 3.
  • 4.
  • 6.
  • 7.
  • 8. 2019 Edelman Trust Barometer
  • 9. 2018 AMERICAN VIEWS: TRUST, MEDIA AND DEMOCRACY A GALLUP/KNIGHT FOUNDATION SURVEY
  • 10. 2018 INDICATORS OF NEWS MEDIA TRUST A GALLUP/KNIGHT FOUNDATION SURVEY
  • 11.
  • 12. O&O Partners 3rd Party Syndication Partners MSN Edge Mobile News App Edge DHP
  • 13.
  • 14. Afree,well-funded press plays acritical roleinsociety Indelivering unparalleledbreadthanddepth ofhigh-qualityjournalism Thattrustworthy anddiverseperspectivesmatter Inthepowerofcombining humanandmachine curation Userchoice and personalization areessentialto theexperienceWe’re committed to providing a sustainable source of revenue and growth for our publishing partners so they can focus on what they do best – producing high-quality journalism for the betterment of society. We partner with more than a thousand premium publishers that represent over three thousand of the world’s most popular brands across all major markets to deliver the very best content available, free to everyone every day. People are struggling to find news they can trust, they want to be better informed and value multiple perspectives. Our partners include some of the most respectable and trusted publishers and together we can deliver a global view that focuses on the facts and seek to spread knowledge and understanding. Something unique and exciting occurs when you combine the power of technology with the experience of seasoned journalists and editors. Repeat this formula across 50 locations around the world and you’ve got a product that delivers hyper- relevant, insightful and serendipitous experiences to each-and- every user. Innovative technology and design allow us to put the user in the driver’s seat – choosing the layout, sources, topics and stories that interests them the most. Our powerful AI and machine-learning systems constantly optimize and tune the content to each person’s preferences. We believe 1 2 3 4 5
  • 15. A free,well-funded pressplaysa critical rolein society In delivering unparalleledbreadthand depth of high-qualityjournalism Thattrustworthy anddiverseperspectivesmatter Inthepowerofcombining humanandmachine curation Userchoice and personalization areessentialto theexperienceWe’re committed to providing a sustainable source of revenue and growth for our publishing partners so they can focus on what they do best – producing high-quality journalism for the betterment of society. We partner with more than a thousand premium publishers that represent over three thousand of the world’s most popular brands across all major markets to deliver the very best content available, free to everyone every day. People are struggling to find news they can trust, they want to be better informed and value multiple perspectives. Our partners include some of the most respectable and trusted publishers and together we can deliver a global view that focuses on the facts and seek to spread knowledge and understanding. Something unique and exciting occurs when you combine the power of technology with the experience of seasoned journalists and editors. Repeat this formula across 50 locations around the world and you’ve got a product that delivers hyper- relevant, insightful and serendipitous experiences to each-and- every user. Innovative technology and design allow us to put the user in the driver’s seat – choosing the layout, sources, topics and stories that interests them the most. Our powerful AI and machine-learning systems constantly optimize and tune the content to each person’s preferences. 1 2 3 4 5 We believe
  • 16. A free,well-funded pressplaysa critical rolein society Indelivering unparalleledbreadthanddepth ofhigh-qualityjournalism Thattrustworthy and diverse perspectivesmatter Inthepowerofcombining humanandmachine curation Userchoice and personalization areessentialto theexperienceWe’re committed to providing a sustainable source of revenue and growth for our publishing partners so they can focus on what they do best – producing high-quality journalism for the betterment of society. We partner with more than a thousand premium publishers that represent over three thousand of the world’s most popular brands across all major markets to deliver the very best content available, free to everyone every day. People are struggling to find news they can trust, they want to be better informed and value multiple perspectives. Our partners include some of the most respectable and trusted publishers and together we can deliver a global view that focuses on the facts and seek to spread knowledge and understanding. Something unique and exciting occurs when you combine the power of technology with the experience of seasoned journalists and editors. Repeat this formula across 50 locations around the world and you’ve got a product that delivers hyper- relevant, insightful and serendipitous experiences to each-and- every user. Innovative technology and design allow us to put the user in the driver’s seat – choosing the layout, sources, topics and stories that interests them the most. Our powerful AI and machine-learning systems constantly optimize and tune the content to each person’s preferences. 1 2 3 4 5 We believe
  • 17. A free,well-funded pressplaysa critical rolein society Indelivering unparalleledbreadthanddepth ofhigh-qualityjournalism Thattrustworthy anddiverseperspectivesmatter In thepowerof combining human andmachine curation Userchoice and personalization areessentialto theexperienceWe’re committed to providing a sustainable source of revenue and growth for our publishing partners so they can focus on what they do best – producing high-quality journalism for the betterment of society. We partner with more than a thousand premium publishers that represent over three thousand of the world’s most popular brands across all major markets to deliver the very best content available, free to everyone every day. People are struggling to find news they can trust, they want to be better informed and value multiple perspectives. Our partners include some of the most respectable and trusted publishers and together we can deliver a global view that focuses on the facts and seek to spread knowledge and understanding. Something unique and exciting occurs when you combine the power of technology with the experience of seasoned journalists and editors. Repeat this formula across 50 locations around the world and you’ve got a product that delivers hyper- relevant, insightful and serendipitous experiences to each-and- every user. Innovative technology and design allow us to put the user in the driver’s seat – choosing the layout, sources, topics and stories that interests them the most. Our powerful AI and machine-learning systems constantly optimize and tune the content to each person’s preferences. 1 2 3 4 5 We believe
  • 18. A free,well-funded pressplaysa critical rolein society Indelivering unparalleledbreadthanddepth ofhigh-qualityjournalism Thattrustworthy anddiverseperspectivesmatter Inthepowerofcombining humanandmachine curation User choice and personalization areessentialto theexperienceWe’re committed to providing a sustainable source of revenue and growth for our publishing partners so they can focus on what they do best – producing high-quality journalism for the betterment of society. We partner with more than a thousand premium publishers that represent over three thousand of the world’s most popular brands across all major markets to deliver the very best content available, free to everyone every day. People are struggling to find news they can trust, they want to be better informed and value multiple perspectives. Our partners include some of the most respectable and trusted publishers and together we can deliver a global view that focuses on the facts and seek to spread knowledge and understanding. Something unique and exciting occurs when you combine the power of technology with the experience of seasoned journalists and editors. Repeat this formula across 50 locations around the world and you’ve got a product that delivers hyper- relevant, insightful and serendipitous experiences to each-and- every user. Innovative technology and design allow us to put the user in the driver’s seat – choosing the layout, sources, topics and stories that interests them the most. Our powerful AI and machine-learning systems constantly optimize and tune the content to each person’s preferences. 1 2 3 4 5 We believe
  • 19. Afree,well-funded press plays acritical roleinsociety In delivering unparalleledbreadthand depth of high-qualityjournalism Thattrustworthy and diverse perspectivesmatter In thepowerof combining human andmachine curation User choice and personalization areessentialto theexperienceWe’re committed to providing a sustainable source of revenue and growth for our publishing partners so they can focus on what they do best – producing high-quality journalism for the betterment of society. We partner with more than a thousand premium publishers that represent over three thousand of the world’s most popular brands across all major markets to deliver the very best content available, free to everyone every day. People are struggling to find news they can trust, they want to be better informed and value multiple perspectives. Our partners include some of the most respectable and trusted publishers and together we can deliver a global view that focuses on the facts and seek to spread knowledge and understanding. Something unique and exciting occurs when you combine the power of technology with the experience of seasoned journalists and editors. Repeat this formula across 50 locations around the world and you’ve got a product that delivers hyper- relevant, insightful and serendipitous experiences to each-and- every user. 1 2 3 4 5 Innovative technology and design allow us to put the user in the driver’s seat – choosing the layout, sources, topics and stories that interests them the most. Our powerful AI and machine-learning systems constantly optimize and tune the content to each person’s preferences. We believe
  • 20.
  • 21. 140COUNTRIES WORLDWIDE 28LANGUAGES WORLDWIDE 500MREADERS WORLDWIDE Reach Microsoft News Reach We reach one of the largest audiences of news readers in the world
  • 22. Microsoft News Hubs 800 EDITORS WORLDWIDE50LOCATIONS WORLDWIDE Editorial Locations A global network of experienced editors, writers and journalists Microsoft News Editorial Locations
  • 23. Publishing Partners We work with the most popular and respected brands around the world 1,200 PREMIUM PUBLISHERS 4,500 MEDIA BRANDS
  • 24. Content Depth of partner content received and processed each day170,000 UNIQUE PIECES
  • 25. Equitable Growth $750M Paid to our publishing partners in the past 4 years, and over $200M in 2018 IN REVENUE
  • 26.