Presented by Alex Lieberman

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from: Alex <alex@morningbrew.com>
subject: “How to 10x your subscriber base”

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Built the business
on four pillars

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Traditional business
news does not
engage the modern
business leader

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VC-backed media
scares the sh*t out
of us & has proven
unsuccessful

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Content creation is
democratized, but
brand trust is not
commoditized

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General interest
media is 👎🏽
Niche media is 👍🏽

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✏️ Mediocre writers
📈 Finance guys
🏽 Zero marketing/growth know-how
💰 Zero ad sales know-how
🏽🏽♂️ First-time founders
💼 No management experience
8
World’s Worst Resume

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So how’d we 10x in 12 months?

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We were perfectly
naive.

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I was right-brain.
He was left.

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We put on our blinders
& never took them off.

13. We knew where we were.
Had market-content fit, but had a
modest audience, 7.5/10 newsletter,
and no clear monetization strategy.
And we knew where we
wanted to go.
Best-in-class newsletter with an at-
scale audience and profitable
advertising business.

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It was time for...

16. Content
GrowthSales

17. Content
GrowthSales

20. Content
GrowthSales

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The Modern
Business Leader
They are high-earners, but not rich yet.
They make big decisions at big jobs.
They are smart and enjoy informing others.
They can’t wait to tell you about their latest
favorite TED Talk, or share their thoughts on the
book Traction.
They are going places.
41% manager or above
51% make $100K+ (36% $125K+)
67% Live in a top 10 DMA
99% read more than half of the newsletter
91% read the full newsletter
93% are willing to try things first among friends
91% are more interested in brands after seeing
them in Morning Brew
*Source: Morning Brew Reader Survey, July 2019

23. Content
GrowthSales