Digiday Marketing Summit. Josh Dean. Tommy John

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Digiday

Digiday Marketing Summit

Business

Thanks!
@MrJoshuaDean
Facebook: @ TommyJohnWear / Instagram: @TommyJohnWear / Twitter: @TommyJohn

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Digiday Marketing Summit. Josh Dean. Tommy John

4. Kevin Hart

7. Thanks! @MrJoshuaDean Facebook: @ TommyJohnWear / Instagram: @TommyJohnWear / Twitter: @TommyJohn

Notes de l'éditeur

Great product, but not a strong brand. I came on board and give the brand a much needed face-lift. We relaunch the site, new packaging and a new commercial. We wanted to brand to be premium, yet relatable. Authentic, Humorous. We wanted to speak about the functionality of our product in a way that was refreshing and never done before – without the use of European soccer stars. We wanted to highlight the problems guys face, the uncomfortable truths, and show them that there is a better way – with Tommy John.