Digiday Programmatic Media Summit. Media.net
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Digiday Programmatic Media Summit
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Digiday Programmatic Media Summit. Media.net
- 1. Digiday New Orleans Publisher Roundtable November 13, 2017
- 2. Ad Quality Poor Native Fill / Demand Lack of Control / Flexibility Too Much Tech on Page Publisher Problems
- 3. Ad Quality
- 4. Ad Quality
- 5. Poor Native Fill / Demand Price Quantity Demand Supply
- 6. Locked into long-term contracts with misaligned incentives Lack of control over the UX and monetization Lack of Control / Flexibility
- 7. Too Much Ad Tech on the Page In-article video Content recommendation Native exchange Contextual data Display/video HB
- 8. Hardware Internet Connection Limitations of the Browser Limiting Variables
- 10. 385Avg number of connections at page load
- 11. 841Max number of connections at page load
- 12. 4,808Avg page load time in milliseconds
- 13. 11,641Max page load in milliseconds
- 14. Trusted Partner History of co-innovating with top publishers Native 10 years of experience in native advertising Unique Demand Exclusive partnership with the $6Bn Yahoo! Bing marketplace Quality & Quantity 1200+ strong diverse workforce that includes 600+ top engineering talent Programmatic 4 years S2S HB experience with focus on limiting ad tech impact on user