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Digiday Programmatic Media Summit. Media.net

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Digiday Programmatic Media Summit

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Digiday Programmatic Media Summit. Media.net

  1. 1. Digiday New Orleans Publisher Roundtable November 13, 2017
  2. 2. Ad Quality Poor Native Fill / Demand Lack of Control / Flexibility Too Much Tech on Page Publisher Problems
  3. 3. Ad Quality
  4. 4. Ad Quality
  5. 5. Poor Native Fill / Demand Price Quantity Demand Supply
  6. 6. Locked into long-term contracts with misaligned incentives Lack of control over the UX and monetization Lack of Control / Flexibility
  7. 7. Too Much Ad Tech on the Page In-article video Content recommendation Native exchange Contextual data Display/video HB
  8. 8. Hardware Internet Connection Limitations of the Browser Limiting Variables
  9. 9. 385Avg number of connections at page load
  10. 10. 841Max number of connections at page load
  11. 11. 4,808Avg page load time in milliseconds
  12. 12. 11,641Max page load in milliseconds
  13. 13. Trusted Partner History of co-innovating with top publishers Native 10 years of experience in native advertising Unique Demand Exclusive partnership with the $6Bn Yahoo! Bing marketplace Quality & Quantity 1200+ strong diverse workforce that includes 600+ top engineering talent Programmatic 4 years S2S HB experience with focus on limiting ad tech impact on user

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