Presented by: Ulrika Ek, CEO, Nyheter24 Gruppen

2. • Digital media house aimed towards millennials (18-44
years old)
• +3,5 M visitors each week
• Experts on millennials & engaging content

3. • Display
• Video (pre-rolls)
• Native advertising
& creative campaigns
Our biggest
revenue streams 2016

4. Get rewarded for the leads
(visitor/customer/subscriber)
you generate for a partner
Lead generation

6. 300 000 visitors/ week

7. 1.
Identify the best business
model for you

9. 2.
Great content is key

10. • Quality! Never trick the reader
• Inspiring imagery and text
• The right products + headline technique =
success

11. • ”9 hot sneakers that we want this summer –
under 500 SEK”
• ”7 great weekend trips this fall – under 700
SEK”
• ”16 of the trendiest watches right now –
here you can find them at the best price”

12. ”Here are the 5 sexiest perfumes for men – if the women get to choose”

13. 3.
Have a dedicated team of
editors that become experts
on conversion

14. • Native – Guaranteed KPI:
Pageviews
• Performance native –
Guaranteed KPI: Traffic to
partner’s site.

15. Thank you!
ulrika.ek@nyheter24gruppen.se