The Live Experience, 29Rooms Presented by: Chris Sumner, SVP Business Development & Strategy, Refinery29

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Welcome To Our Immersive World of Culture,
Cause, and Creativity
What is 29Rooms?

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Refinery29 is a catalyst for women to
see, feel, and claim their power.

5. 2 9 R O O M S
2015
29ROOMS
New York City
6,000 Guests
5
2017 - 2018
TURN IT INTO ART
New York City, Los
Angeles,
San Francisco,
Chicago
80,000 Guests
2018+
EXPAND YOUR
REALITY
New York City, Los
Angeles
40,000 Guests
2016
POWERED BY
PEOPLE
New York City
10,000 Guests
History of 29Rooms

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An experiment that yielded
incredible results
2018 Highlights:
2.8B
Social Impressions
(reach)
4 Markets
New York, LA, Chicago
and San Francisco
70K
Total
Attendees
8.9M
Total Likes, Comments and
Shared #29Rooms Content

7. 1in 2 U SERS O N
I N STAGRAM
29 RO O M S H A S REACH ED
Why Did People Come?

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INNOVATE, INNOVATE, INNOVATE
SHEDDING LIGHT ON THINGS THAT
MATTER
LIVE PROGRAMMING
OTHERWORLDLY DESIGN
ARTIST COLLABORATIONS
8
Stay at the forefront of
culture and
STAND OUT FROM THE
CROWD
Points of Differentiation

9. People will forget what you said,
people will forget what you did, but
people will never forget how you
made them feel
– MAYA ANGELOU
“
”

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A T & T | REFINERY29

11. 29rooms drives positive sentiment
Source: Refinery29 29Rooms Post-Experience Survey, September 2017, n=956; Social Context Labs, 29Rooms Study 2017
of event attendees
reported having a positive
experience.
the mission.
the installations.
the brands.
of all social comments
around 29rooms content
was measured as positive.
90%
from IRL to URL
WHY?
84% 96%
88%
68%

12. JANELLEMONÁE
Janelle Monáe • Demi Lovato
Solange • Yara Shahidi
Nicole Richie • Jake Gyllenhaal
Jessica Alba • Emma Robert s
RuPaul • Lilly Singh
Lizzo • Anna Kendrick
Margot Robbie • Paul Feig
Abbi Jacobson • and more!
Collaborating With World ClassTalent

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Ticket Sales
On-site Sponsorship
How does 29Rooms make money?

14. Over 130,000 tickets sold to-date
Ticket prices from $40+
GA & After Dark

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Partnering with forward thinking brands.
Smirnoff’s Fun Percent - A custom bar with
drag queen performances and custom cocktails
Live Boldly Room Celebrated Revlon’s
Most Iconic Lipstick Shades
The Support System showcased Reebok’s
new innovative bra launch
The Idea Incubator - a lab inspired playground
to learn about Dr. Jart+ and skincare

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• New Partnership with IMG
• New Tour across the US
• New Tentpoles
• Going Global
Coming in 2019 …
What’s Next?

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Why Partner?
Bringing unmatched experiences in sports,
events, media and fashion to the world.
the leading media and entertainment
company focused on women.
24%
increase in
total user time spent
311.6MM
global audience
footprint
42%
increase in
unique users
Source: Audience Footprint pulled on Q3 Google Analytics, Nielsen and ComScore averages; Refinery29.com User Exploration Survey, March 2017, n=1,000; InSites Consulting, February 2017, Base n= 2,029
25+
countries with local
markets expertise
700+
global live events
staged annually
19
award winning
activations in 2018

18. Where & When Can I Go!?
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The 29Rooms TentpolesThe 29Rooms Tour
Coming to a city near you this summer!
NY LA
Expand Your Reality New Creative Theme TBA!
Coming this fall!

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Thank You!