Enhancing the Customer Experience Worldwide - DRS, 1/25/16

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Chad Crawford from Popeyes and Carrie Hines from GSD&M's presentation from the Digiday Retail Summit in Laguna Beach, CA - January 25, 2016.

Marketing

ENHANCING THE CUSTOMER
EXPERIENCE WORLDWIDE
Chad Crawford, VP Guest Experience
Carrie Hines, SVP Account Director

FOCUS ON WHAT MATTERS
TO YOUR GUESTS…NOT YOU.

DEVELOP SOLUTIONS,
DON’T RESTATE PROBLEMS.

MEASURE RESULTS,
DON’T INCENTIVIZE THEM.

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Enhancing the Customer Experience Worldwide - DRS, 1/25/16

1. ENHANCING THE CUSTOMER EXPERIENCE WORLDWIDE Chad Crawford, VP Guest Experience Carrie Hines, SVP Account Director

2. FOCUS ON WHAT MATTERS TO YOUR GUESTS…NOT YOU.

3. WHAT SHOULD YOUR BRAND “FEEL” LIKE TO A GUEST?

4. DEVELOP SOLUTIONS, DON’T RESTATE PROBLEMS.

5. MEASURE RESULTS, DON’T INCENTIVIZE THEM.