Kate Day's presentation from DPSE Nice in October 2016

1. POLITICO Europe
Rethinking Political Journalism
Kate Day, Editorial Director, Growth

2. OUR MISSION IS DIFFERENT
Politics and policy coverage for those
with a professional need to know
–
Mixed revenue model
–
Success rests on building a community and serving them

3. EU REFERENDUM TRACKER
• Reach new audiences
• App-like engagement without
building an app
• What does POLITICO’s audience
want from push notifications?
• How are notifications different
when people sign up for a single
story?

4. EU REFERENDUM TRACKER

5. WHAT DID WE LEARN?
• 10,000 active passes in 7 days
• 74% pass holders were new to
POLITICO
• Pass holders from 104 countries,
34% from UK
• Users rated the tracker 8.4 out of 10
• 95% would recommend another
POLITICO product
• Higher click-through-rate than social

6. What did they like?
• Real-time push notifications
tailored to a specific story
• Always up to date – no need
to wait for page to load
• Easy to install – no need to
download a separate app
• Speed – faster or as fast
than much larger competitors
What didn’t they like?
• Not enough updates – more,
more, more!
• Some users didn’t find the
back of the pass
• Design limitations

7. HOW DO WE KNOW IF IT’S WORKING?
• How many scoops?
• Track pick up in national press and mentions of POLITICO
• UK overtook Belgium to become our top country in June
2015
• Review readership breakdown per story

8. Thank you
Keep in touch:
@kate_day
kday@politico.eu