Michael O'Hanlon from Wayfair's presentation from the Digiday Retail Summit in Laguna Beach, CA - January 27, 2016.

1. Off the Beaten Path Partnerships
Collabora3ng with Other Brands for Success
Digiday Retailer Summit
January 27, 2016

2. TRUST
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3. CONTEXT
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4. REVENUE & REACH
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Marketplace Partners
Media Partners
Co-marke3ng Partners

5. CONTENT
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6. KEY TAKEAWAYS
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1. Understand the win-win, is your
quid equitable with their quo?
2. Try things that are easily tested
that can then scale
3. Say no. Partner to augment
your company’s core strategy,
not just to do cool or interes3ng
things that can be distrac3ng