Presented by Russell Isaacson

1. Say hello
to Klarna

2. The changing face of checkout
and how next gen shoppers are
driving payment innovations

3. The current retail
landscape
● 73 million Americans aged between 22 and 37
● Millennials and Gen Zers spend 6 hours per
week shopping online
● 67% of Millennials and 56% of Gen Zers prefer
to shop online rather than in-store

4. Digital dominance is here.
● eCommerce represents 13% of total US retail
sales. For some markets it’s even higher.
● The average shopper in the US spends 71%
of their digital time on mobile.
● Today, mobile accounts for 39% of traffic in
eCommerce.

5. $93.5 billion of
retail purchases
spent on
smartphones in
2018.
62% of smartphone
users have
purchased on
mobile in the last 6
months.
M-commerce sales
accounted for
34.5% of total e-
comm sales in 2017

6. Retail isn’t
dead.
It’s changing.

7. Shoppers’ desires
Better informed
Online search on
demand, even in store
More demanding
Seeking
personalization and
seamlessness
Volatility
They won’t wait.
Alternative options are
only one click away
Always on
Always connected,
shopping around the
clock
More conscious
Values oriented and in
search of authenticity
Connected to others
Product review and
experience sharing on
blogs and social media
are changing.

8. ● Create a frictionless shopping experience
● Increase shoppers’ control by easing cost burdens
and increasing purchasing power.
● Empower repeat purchases by building emotional
engagement.
● Lift average cart size through a fast and simple
checkout.
● Embrace the benefits of a recognized brand and
consumer-engagement activities
Experience is the new loyalty.

9. Leveraging technology to win over consumers
Optimize UX with
responsive pages
Provide flexible and more
affordable payment options at time
of checkout
Customer recognition
including shipping and
payment preferences
Require minimal
clicks during checkout
journey
Introduce Try Before You Buy and
interest free payments to empower
the consumer
Implement a buyers’
protection policy for lost,
incorrect, or defective items

10. Case Study:
Daniel
Wellington

11. Multi-channel launch activities coordinated by DW and Klarna resulting in approx 10% increase in conversion and 20%
increase in AOV.
OOH ads
DW + Klarna
Featured in Klarna lounge at Showfields NYC
Klarna I Daniel Wellington
10M+impressions
Email to
DW
customer
base
83MPR impressions
+12.9% increase in
brand awareness
for DW in NYC

12. Questions?