Jordan Woods from Curiosity Media's presentation from the WTF Ad Blocking event in NYC, January 14, 2016.

1. How Ad Blocking Affects Load Times

3. "Adblock" keyword growth from
2005 to 2015
150+ Million Users
Source: Google Trends and The Guardian

4. Will ad blocking improve user
experience?

6. Site #1 with an Ad Blocker

7. Site #1 WITHOUT an Ad Blocker

8. Major Site with an Ad Blocker

9. Major Site WITHOUT an Ad Blocker
Will ad blocking improve user

10. 100 Major Sites

11. 100 Major Sites

12. 2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.

13. File Size

14. Resources and File Size

16. Get Qualitative

17. The Blame Game

18. Quantify the Problem
etc.

19. User Feedback
etc.

20. Blocklist

21. Larger File Size = Larger

22. Larger File Size = Larger

23. Ad bloat is the responsibility of the ad ops team
Takeaways
On average, ads cause sites to be 2x slower
You can’t manage what you don’t monitor

24. Questions?
jordan@curiositymedia.com
@jordanjwoods