This document discusses Bleacher Report's (B/R) strategy to own sports culture across platforms. It notes B/R's large social media followings and positions B/R as more than just a publisher by winning attention and influencing millennials. The document promotes B/R's authentic and influential voice in sports culture across every platform and its ability to deliver massive organic social audiences paired with data-driven paid targeting. It also introduces a new Branded Content Studio for creating custom branded, native, social and video content.

1. SF, NY, LDN
Rich Calacci
CRO

2. WHAT WE’RE SOLVINGOWNING THE MOMENT BY OWNING THE CULTURAL PERSPECTIVE OF THE MOMENT.
SF, NY, LDN SF, NY, LDN
1996 2006 2016
Cable TV .com Mobile

3. WE’RE MORE THAN A PUBLISHER
WE WIN ATTENTION AND INFLUENCE MILLENNIALS ACROSS THE SOCIAL GRAPH
TOP MALE FOCUSED CROSS-PLATFORM SOCIAL INTERACTIONS
— CROWDTANGLE
02.
03.01. 06. 09.
B/R
81.45M
Sportscenter
76.41M
Ronaldo
170.52M
WWE
50.93M
The Rock
41.07M
08.
NFL
42.21M
05.
Neymar
61.31M
10.
B/R Nat’l
40.1M
04.
Justin
Bieber
68.26M
07.
Drake
48.43M
11.
NBA
32.36M
15.
13. 14.
Vin Diesel
25.9M
Zac Efron
25.8M
17.
Complex
10.4M
16.
King Bach
8.5M
20.
Barstool
Sports
8.3M
12.
Fuck Jerry
26.2M H/H
25.3M
18.
LeBron
9.7M
19.
Adidas
Original
8.1M
19.
Nike
6.3M

4. WE’RE ALL IN THE AUTHENTIC, CELEBRATORY, FUNNY, INFLUENTIAL,
VOICE OF SPORTS CULTURE. ON. EVERY. PLATFORM
SF, NY, LDN

5. SF, NY, LDN
CONTENTWE’RE WHERE
YOU NEED US
MASSIVE ORGANIC SOCIAL AUDIENCE
MEETS DATA-DRIVEN PAID TARGETING
SF, NY, LDN

6. Branded Content Studio Launch
STUDIO
Your brand message becomes part of
the b/r content experience.
NATIVE
B/R NATIVE FOR:
• Branded Content
• Custom Content
• Sponsored Content
• Video Ads (any length)
• Trailers
• App Install
• eCommerce
• Custom Widgets
SOCIAL
Social Moments, Social Statements,
Custom Social Platforms
In-Stream, Organic
Native Display and
Video placements