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How to Make Native Scalable - WTF Native NYC, 11/3/15

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Digiday
Digiday

Lindsay Nelson from Vox Media's presentation from the Digiday WTF Native Advertising event on November 3, 2015.

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How to Make Native Scalable Lindsay Nelson | Digiday’s WTF is Native? | @Follow_Nelson
! So it turns out, selling content is a lot harder than slinging banners.
! Selling Ad Products High Margins Banner Specs O&O Delivery Impressions Ad Ops ADVERTISING AS WE KNOW IT LOOKS A LOT DIFFERENT Consulting BespokeIdeas Well,notasHigh HeadlinesandThumbnails It’sanOffPlatformWorld ContentEngagementMetrics CreativeMeetings,Production TimelineProblems
WORKFLOW DISRUPTED Sales Creative Campaign Management
TeamMembers 15 Freelancers 300+ TalentAgreements CustomRiders 15097 Campaigns 91 Stories 491 ofRevenue 50%
! So, how does it scale?
OPP SHOPP - ARCHIVING IDEAS
! Automate Performance
! Automate Native Ad Creative
Custom to you, not for us
Thank you! Lindsay Nelson | Digiday’s WTF is Native? | @Follow_Nelson

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