Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15
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Henk Van Niekerk from AOL's presentation from the Digiday Programmatic Summit in Rome - November 11, 2015.
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Improving Quality in Programmatic: A 5-Step Summary - Digiday Programmatic Rome, 11/11/15
- 1. IMPROVINGQUALITYIN PROGRAMMATIC: A5STEPSUMMARY HENK VAN NIEKERK | HEAD OF PUBLISHER PLATFORMS, INTERNATIONAL
- 2. 5. Prediction: transparency 1. Advertising creative 2. Third party data 3. Viewability 4. Content & Audience IMPROVE QUALITY IN 5 STEPS