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Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016
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Investing in improving The Publisher Experience, Digiday Programmatic Summit, November 2016
1.
Investing In Improving
The Publisher Experience Justin Festa EVP of Digital
2.
@LittleThingsUSA2 Optimize To Meet
Advertiser Objectives BRANDING CONVERSION CPC
3.
@LittleThingsUSA3 Don’t Forget About
User Experience W 18-24 5.2 Million W 25-34 9.2 Million W 25-54 15.3 Million W 55+ 7.5 Million SHARE RATE 3X Higher LittleThings Audience: 67% Women
4.
@LittleThingsUSA4 Always Be Testing One
change can impact: • Site sessions • Shares • Page views per session • RPM A • B • C A • B • C • D
5.
@LittleThingsUSA5 Wrap Up Optimize To
Meet Advertiser Objectives Don’t Forget About User Experience Always Be Testing
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