Alex Skatell from Independent Journal Review's presentation from the WTF Ad Blocking event in NYC - January 14, 2016.

1. Our Team Includes Talent From:

2. ARE CONSUMERS ACTING ETHICALLY?

3. HOW PUBLISHERS MAKE MONEY
Basically This.
Consumers are pissed
Experience: More than 70% dislike ads that
expand over content or play with sound.
Tracking: 68% are concerned when ads
track their behavior.
Performance: 57% note their web pages
load too slowly with ads.

4. HOW PUBLISHERS MAKE MONEY
THE RISE OF AD BLOCKERS

5. PLATFORMS AREN’T A PERFECT SOLUTION
WHICH CONTENT MADE MORE MONEY ON YOUTUBE?
Vs.

6. HOW PUBLISHERS MAKE MONEY
Should news companies rethink how they value themselves?
United States Education Industry: $1.3 Trillion

7. WHAT HAPPENS NEXT?
3 things need to happen to keep news self sustaining:
1. Original reporting protected
2. Painless differentiation in content value
3. Consumers given a choice

8. ARE AD BLOCKERS ACTING ETHICALLY

9. Acceptable Ads Policy Challenges:
- Opt-out ability
- Circumvent Ad Prompts
- 30% Revenue Split