Le Tote, Digiday Brand Summit, December 2016
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Lauren Miller presentation at DBS in Park City, Utah, December 2016
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Le Tote, Digiday Brand Summit, December 2016
- 3. Hi, I’m Chloe Hi, I’m Chloe
- 4. style: looks, categories, fabric pattern, color >>> size: body shape, measurements, brand calibrations >>> occasion: work, casual, evening >>> zip code: 10 day weather forecast >>> <<< style rating <<< fit rating ^^^ add to closet
- 5. 80% products rated within 30 days Millions of product reviews 15M items in closets 150 brand partners 80% love & fit ratings
- 6. #1. It isn’t all or nothing. Ease in with testing and start small. #2. Collect information at different points in the experience, and make the feedback loop dynamic. #3. Personalization drives engagement but when you ask, you need to deliver. We’re in Relationship Commerce.
Notes de l'éditeur
- Video link: https://youtu.be/zvQJJj5fv_k Please play video on my cue.
- Video link: https://youtu.be/zvQJJj5fv_k Please play video on my cue.
- Meet Chloe Chloe is our algorithm that determines what products our customers should receive based on the data we have about them. Chloe is really the linchpin to our personalization strategy and has been a critical member of the team from the start. Our first engineer built Chloe and named her. We did a Chloe vs. human stylist test and Chloe won. We’ve been styling totes algorithmically ever since. Takeaway #1: it isn’t all or nothing. Ease in with testing and start small.
- Takeaway #2: collect information from your customers at different points in the experience, and make the feedback loop dynamic
- Takeaway #3: personalization drives engagement. We’re in relationship commerce.