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LARGEST LIVE EVENT DATA COMPANY IN THE WORLD
CRM Database
Enrichment
CUSTOM ANALYTICS TO BETTER UNDERSTAND AND ENGAGE FANS
Fan Profile
Reports
Propensity
Scoring
Predictive
Modeling
+ +
FAN AND LIVE EVENT DATA
112M
Email Records
North America
75MMonthly Visits
North America
450MAnnual Tickets
Processed Globally
2
LESSON 1:
UNDERSTAND WHY
LESSON 2:
HAVE CLEAR GOALS
LESSON 3:
WHO IS IN CHARGE?
LESSON 4:
THE RIGHT PEOPLE
LESSON 6:
COMMUNICATE
CLEARLY
LESSON 6:
BE PREPARED
DD/MM/YYYY
KNOW YOUR BLIND SPOTS
BE DETERMINED
TECHNOLOGY CAN BE BOUGHT;
GOOD PEOPLE CAN’T

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