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Digiday

Digiday Programmatic Marketing Summit

Business

CONFIDENTIAL & PROPRIETARY
Oscar J Garza III, Global Director Media Activation
WTF Programmatic Guaranteed
Digiday Programmatic Summit

3
Fixed Rates
Reserved Unreserved
GUARANTEED PREFERRED DEALS PRIVATE AUCTION OPEN EXCHANGE
1 seller: 1 buyer 1 seller: some buyers 1 seller: all buyers
Auction-based
High Typical Publisher Inventory Priority
Low
Ways to Buy Media
PMPs and Open Exchange

Essence 2014 Confidential
Yes
NoIO Direct Buy
Programmatic
Guaranteed
PMP/Open
Exchange
Guaranteed
spend?
Able to choose
impressions?
Rates affect
supply?*
Automated?
Yes
Yes No YesSometimes
Yes
No No
YesNo
Can overlay
1st party data?
Yes
No
Sometimes
Audience
Guaranteed
Yes No YesYes Yes

CONFIDENTIAL & PROPRIETARY
Oscar J Garza III, Global Director Media Activation
WTF Programmatic Estimated Futures
Digiday Programmatic Summit

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