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Service
With
Accessorizing
Talent
SWAT Stylists
Every touch point is an
opportunity to build a
relationship.
• Infuse a human element back into the shopping
experience, a...
SWAT Gets Social
• Stylists’ personalities shine through.
• She creates how-to content and styling
tips.
• She engages wit...
How-to Video Content
Going the extra mile for
a simple style request.
• Use video for a uniquely tailored
experience.
• Ma...
Technology for Engagement: Video Chat
• Co-browsing the site is similar to shopping in-
person.
• Face-to-face interaction...
Video Chat on Site
The BaubleBar SWAT Way
• Leverage technology to enrich customer
relationships.
• Let the customer facing team have a voice...
@BaubleBar
@NinaKnowsBest_BB
@BaubleBar
@Nina_Knows_Best
Thank you!
#BaubleBar #SWATStyle
Personalization: The digital customer experience, Glossy Forum, October 20th, 2016
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Personalization: The digital customer experience, Glossy Forum, October 20th, 2016

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Nina Alexander Hurst presentation at Glossy on October 20 in NYC

Publié dans : Marketing
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Personalization: The digital customer experience, Glossy Forum, October 20th, 2016

  1. 1. Service With Accessorizing Talent SWAT Stylists
  2. 2. Every touch point is an opportunity to build a relationship. • Infuse a human element back into the shopping experience, and maintain our personalized, one-on-one customer service. • Use technology to remove friction. The SWAT Philosophy
  3. 3. SWAT Gets Social • Stylists’ personalities shine through. • She creates how-to content and styling tips. • She engages with customers post purchase and solidifies relationships.
  4. 4. How-to Video Content Going the extra mile for a simple style request. • Use video for a uniquely tailored experience. • Make her feel special, but content is relevant for all customers.
  5. 5. Technology for Engagement: Video Chat • Co-browsing the site is similar to shopping in- person. • Face-to-face interactions are fun and memorable. • Customers recognize our product knowledge and trust our opinions. We’re the (bauble- obsessed) BFF you shop with.
  6. 6. Video Chat on Site
  7. 7. The BaubleBar SWAT Way • Leverage technology to enrich customer relationships. • Let the customer facing team have a voice. • Test test test. New ideas excite the team and customers.
  8. 8. @BaubleBar @NinaKnowsBest_BB @BaubleBar @Nina_Knows_Best Thank you! #BaubleBar #SWATStyle

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