Nina Alexander Hurst presentation at Glossy on October 20 in NYC

2. Service
With
Accessorizing
Talent
SWAT Stylists

3. Every touch point is an
opportunity to build a
relationship.
• Infuse a human element back into the shopping
experience, and maintain our personalized,
one-on-one customer service.
• Use technology to remove friction.
The SWAT Philosophy

4. SWAT Gets Social
• Stylists’ personalities shine through.
• She creates how-to content and styling
tips.
• She engages with customers post
purchase and solidifies relationships.

5. How-to Video Content
Going the extra mile for
a simple style request.
• Use video for a uniquely tailored
experience.
• Make her feel special, but content
is relevant for all customers.

6. Technology for Engagement: Video Chat
• Co-browsing the site is similar to shopping in-
person.
• Face-to-face interactions are fun and
memorable.
• Customers recognize our product knowledge
and trust our opinions. We’re the (bauble-
obsessed) BFF you shop with.

7. Video Chat on Site

8. The BaubleBar SWAT Way
• Leverage technology to enrich customer
relationships.
• Let the customer facing team have a voice.
• Test test test. New ideas excite the team and
customers.

9. @BaubleBar
@NinaKnowsBest_BB
@BaubleBar
@Nina_Knows_Best
Thank you!
#BaubleBar #SWATStyle