Revenue Opportunties On Facebook Instant Article, Digiday Publishing Summit Europe, October 2016
•
3 j'aime•346 vues
Xavier Granger's presentation from DPSE Nice in October 2016
Recommandé
Recommandé
Contenu connexe
Similaire à Revenue Opportunties On Facebook Instant Article, Digiday Publishing Summit Europe, October 2016
Similaire à Revenue Opportunties On Facebook Instant Article, Digiday Publishing Summit Europe, October 2016 (20)
Plus de Digiday
Plus de Digiday (20)
Dernier
Dernier (20)
Revenue Opportunties On Facebook Instant Article, Digiday Publishing Summit Europe, October 2016
- 1. Facebook Instant Articles (9 months after) Digiday Publishing Submit Europe 2016
- 2. Libération ? • Founded in 1973 by Jean-Paul Sartre • 4th circulated news daily in France • 130+ journalists Digiday Publishing Submit Europe 2016 2
- 3. Digital @libe 8th daily news website in France 3 Monthly visits 24M Monthly pages views 52M Facebook likes 650K Twitter followers 2.2M Digiday Publishing Submit Europe 2016
- 4. Audience breakdown 4 Mobile first : 62% 39% web mobile, 18% application, 4% Instant Articles mobile 62% desktop 38% Digiday Publishing Submit Europe 2016
- 5. Social Traffic 5 Facebook is social traffic 21% Social 12% Twitter 79% Faceboo k Digiday Publishing Submit Europe 2016
- 6. Instant Article ? 6 Content with a lightning icon in News Feed Open to all publishers since April 2016 Digiday Publishing Submit Europe 2016
- 7. What is Instant Article ? 7 Your content preloaded within the Facebook newsfeed Only available on iOS and Android applications Digiday Publishing Submit Europe 2016
- 8. 8 Facebook says that …. Digiday Publishing Submit Europe 2016
- 9. 9 What did we notice ? Traffic, time spent, reach, monetization Digiday Publishing Submit Europe 2016
- 10. Impact on traffic ? 10 12/2/19 12/11/19 12/20/19 12/29/19 1/7/20 1/16/20 1/25/20 2/3/20 2/12/20 2/21/20 3/1/20 3/10/20 3/19/20 3/28/20 4/6/20 4/15/20 4/24/20 5/3/20 5/12/20 5/21/20 5/30/20 6/8/20 6/17/20 6/26/20 We didn’t loose traffic with Instant Articles Digiday Publishing Submit Europe 2016
- 11. Time spent 11 11:59:00 PM 12:01:45 AM 12:04:30 AM 12:07:15 AM 12:10:00 AM 12/2/19 12/11/19 12/20/19 12/29/19 1/7/20 1/16/20 1/25/20 2/3/20 2/12/20 2/21/20 3/1/20 3/10/20 3/19/20 3/28/20 4/6/20 4/15/20 4/24/20 5/3/20 5/12/20 5/21/20 5/30/20 6/8/20 6/17/20 6/26/20 Readers are spending more time on our content Digiday Publishing Submit Europe 2016
- 12. 12 02:23 Web mobile 04:31 Instant Article 03:03 FB Web Mobile Time spent on Instant Articles is +48% Digiday Publishing Submit Europe 2016
- 13. Reach, Likes … 13 We get +11% Likes on our page and +16% posts reach +16 % Reach +11 % Likes Digiday Publishing Submit Europe 2016
- 14. Monetization 14 Facebook displays an ad every 500 words Use your own ad server or let Facebook sell the ads Digiday Publishing Submit Europe 2016
- 15. 15 $1.4 Lowest eCPM $3.9 Highest eCPM $2.6 Average eCPM Facebook sells ads at a higher price than we do on our mobile website Digiday Publishing Submit Europe 2016
- 16. 16 Are we happy with Facebook Instant Article ? Digiday Publishing Submit Europe 2016
- 17. 17 yes we are Digiday Publishing Submit Europe 2016
- 18. 18 Increase users engagement (time spent, shares) Digiday Publishing Submit Europe 2016 Drives substantial revenues New features, ad formats are rolled out on regular basis