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Reverse Engineering the Agency of the Future

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Digiday
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Kelly Mooney from Resource/Ammirati's presentation from the Digiday Agency Summit in Key Biscayne, Florida - October 28, 2015.

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October 28, 2015 REVERSE ENGINEERING THE AGENCY OF THE FUTURE +
CHANGE IS INEVITABLE PROGRESS IS OPTIONAL TONY ROBBINS TheChangeBlog.com
1ST GENERATION: MULTI-MEDIA CHANNEL MARKETING 1980s 1990s 2ND GENERATION: WEB DESIGN AND ECOMMERCE 2000s 3RD GENERATION: DIGITAL EXPERIENCE AND ECOSYSTEMS 2010s 4TH GENERATION: INTEGRATED BRAND EXPERIENCES ONLINE AND OFFLINE 4TH GENERATION DIGITAL AGENCY 2001 2008 201320101996 How do we survive? Will the “Year of Mobile” ever happen? How can we signal big change to our clients? Everything is digital. How will we compete? How will we compete with agencies on the coasts? Remained committed to technology Added social, mobile and innovation capabilities Acquired traditional agency Added non-digital and client-side talent/leaders Invested in thought leadership strategy
LESSONS LEARNED ALONG THE WAY REPLACE YOURSELF1 BUILD COLLABORATION AS A CORE COMPETENCY2 RECRUIT FOR RESILIENCE3 AND OF COURSE, LEARN TO SURF.
THANK YOU Kelly Mooney CEO, Resource/Ammirati @pkmooney

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Reverse Engineering the Agency of the Future

  • 1. October 28, 2015 REVERSE ENGINEERING THE AGENCY OF THE FUTURE +
  • 3. 1ST GENERATION: MULTI-MEDIA CHANNEL MARKETING 1980s 1990s 2ND GENERATION: WEB DESIGN AND ECOMMERCE 2000s 3RD GENERATION: DIGITAL EXPERIENCE AND ECOSYSTEMS 2010s 4TH GENERATION: INTEGRATED BRAND EXPERIENCES ONLINE AND OFFLINE 4TH GENERATION DIGITAL AGENCY 2001 2008 201320101996 How do we survive? Will the “Year of Mobile” ever happen? How can we signal big change to our clients? Everything is digital. How will we compete? How will we compete with agencies on the coasts? Remained committed to technology Added social, mobile and innovation capabilities Acquired traditional agency Added non-digital and client-side talent/leaders Invested in thought leadership strategy
  • 4. LESSONS LEARNED ALONG THE WAY REPLACE YOURSELF1 BUILD COLLABORATION AS A CORE COMPETENCY2 RECRUIT FOR RESILIENCE3 AND OF COURSE, LEARN TO SURF.
  • 5. THANK YOU Kelly Mooney CEO, Resource/Ammirati @pkmooney