Sachin Kamdar from Parse.ly's presentation from Digiday Publishing Summit on September 18, 2014.

1. The FUTURE of Digital Publishing

2. In FIVE minutes

3. 1. Publishers stop ignoring their audience
Today
Whole Organization
The few
people
listening to
your readers
Future
Everyone uses data and analytics
to hear, understand and translate
reader feedback.

4. 2. Brands start acting like publishers?
Publishers start acting like brands.
Audience A
!
Business Professionals
• Spend less time, but read more stories for wide breadth of
comprehension
• Increase direct traffic from internal intranets
• Create reader loyalty that could convert to business
subscription products
Audience B
!
Millennials
• Interact with mutli-media content
• Promote sharing among social networks
• Increase mobile readership

5. 3. The best publishers will look like sports teams
tickets paywalls
syndication wire services
merchandising ecommerce
sponsorships sponsored content
sponsored signage display ads
games events

6. Will we see more brand-publisher interaction over time?
Probably.

7. @parsely
www.parsely.com
@sachinkamdar
Sachin Kamdar