Adam Chorley from Conde Nast UK's presentation from the Digiday Programmatic Summit in Rome - November 12, 2015.

1. Adam Chorley
UK Digital Sales Manager
FUTURE OF PROGRAMMATIC

2. Market growthUK market PMP VS Open MarketPremium publisher point of viewDriving Programmatic Growth
Market growth
UK market PMP VS Open Market
Premium publisher point of view
Driving Programmatic Growth

3. Market
Growth

4. Total
Market
Size

5. Device
Split

6. UK
Por8olio
Source: Vogue business report 2015 (based on regular vogue.cu.uk/tatler.com/vanityfair.com users
+6% YOY +25% YOY +56% YOY +9% YOY +23% YOY
+8% YOY +46% YOY +131% YOY +320% YOY +185% YOY

7. Pla8orm
AD
Engagement
Increasing
a+en,on
to
adver,sing
across
pla3orms
Q: When you encounter advertising on each of the following sources,
to what extent do you pay attention to it? (Always pay attention/sometimes pay attention)
2015 2013 2011
94%
93%
91%
Print
magazines
81%
71%
62%
Digital
edi,ons
of
magazines
82%
71%
70%
Magazines
websites
51%
75%
Social
Media
in
my
feed
82%of
users
always/
some,mes
pay
a+en,on
to
adver,sing
on
magazine
websites

8. Brand
Reach
gross
1.9M
PINTEREST
gross
2.2M
INSTAGRAM
gross
3.2M
GOOGLE+
gross
5.9M
TWITTER
gross
13.4M
FACEBOOK
gross
12.1M
USERS
gross
122M
PAGE
IMPRESSIONS
• Holis,c
approach
across
each
brand
• Bespoke
formats
and
ad-­‐builder
• Responsive
sites
for
a
seamless
engagement
with
users
over
39M
DIGITAL
CONNECTIONS
(USERS + SOCIAL MEDIA)

9.
Direct
Sales
Programma,c
Guaranteed
Private
Market
Place
Open
Exchange
Takeovers
Crea,ve
Solu,ons
Partnerships
70%
General
Market
30%
Premium
Publishers
Inventory
Supply

10. THE
FUTURE
• ProgrammaFc
will
be
+80%
of
the
display
market
• Premium
and
PMP
deals
growth
• NaFve
• Rich
media
• ProgrammaFc
guarantee
• Mobile
first
strategy-­‐
key
for
publisher

11. THANK YOU