Steve White from Razorfish's presentation from the Digiday Retail Summit in Laguna Beach, CA - January 25, 2016.

1. The Impact of Holiday Sales
on Future Strategy
January 25th, 2016
Physical
Retail
2%
Traffic 6.4% Conversion 0.3%
AOV 4.8%
Online Retail
13.3%
Search 17.7% Amazon 16.8%
Google Shopping 31.7%

2. Mobile Won 2015
Cyber Saturday
Mobile Traffic - 68%
Cyber Monday
Mobile Traffic - 55%
20142014
2015
Mobile Purchases - 59%

3. Alternative Distribution is a
High Priority

4. Creating Year-long Value

5. Takeaways…
Mobile was the big winner
Fulfillment may be an issue
Holiday is a gateway to year-long value
Steve White
VP, Commerce Strategy
@steveewhite
steven.white@razorfish.com