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The Need for Transparency with Partners, Digiday Programmatic Summit, November 2016

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© 2016 R/GA All rights reserved. The Need for Transparency with Partners Digiday Programmatic Summit 11/15/16
2© 2016 R/GA All rights reserved. /
© 2016 R/GA All rights reserved. 3/ Say What You Want And Why
© 2016 R/GA All rights reserved. 4/ Educate
© 2016 R/GA All rights reserved. 5/ Understand Costs
© 2016 R/GA All rights reserved. 6/ Ask Questions Often
© 2016 R/GA All rights reserved. 7/ Allow Iteration Expect Misses
8© 2016 R/GA All rights reserved. / 1.  Say What You Want. And Why. 2.  Educate. 3.  Understand Costs. 4.  Ask Questions Often. 5.  Allow Iteration. Expect Misses.

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The Need for Transparency with Partners, Digiday Programmatic Summit, November 2016

  • 1. © 2016 R/GA All rights reserved. The Need for Transparency with Partners Digiday Programmatic Summit 11/15/16
  • 2. 2© 2016 R/GA All rights reserved. /
  • 3. © 2016 R/GA All rights reserved. 3/ Say What You Want And Why
  • 4. © 2016 R/GA All rights reserved. 4/ Educate
  • 5. © 2016 R/GA All rights reserved. 5/ Understand Costs
  • 6. © 2016 R/GA All rights reserved. 6/ Ask Questions Often
  • 7. © 2016 R/GA All rights reserved. 7/ Allow Iteration Expect Misses
  • 8. 8© 2016 R/GA All rights reserved. / 1.  Say What You Want. And Why. 2.  Educate. 3.  Understand Costs. 4.  Ask Questions Often. 5.  Allow Iteration. Expect Misses.