Kelly Wenzel from Centro's presentation from the Digiday Programmatic Summit in Nashville - November 16, 2015.

1. 1
INDUSTRY SURVEY:
WHAT THE STATE OF OUR
PEOPLE TELLS US ABOUT
DIGIDAY STATE OF THE
THE FATE OF OUR INDUSTRY
Kelly Wenzel, Chief Marketing Officer
@kellywenzel

2. 2
TRAIN PEOPLE
WELL ENOUGH SO
THEY CAN LEAVE,
BUT TREAT THEM
WELL ENOUGH SO
THEY DON’T WANT TO.
— Richard Branson
‘
’

3. 3
40%SURVEYED
SAID THEY PLAN
TO LEAVE THEIR
JOB WITHIN
THE NEXT
12 MONTHS...
OVER

4. 4
SURVEYED HAVE
4-6 DIFFERENT
SOFTWARE AND
PLATFORM LOGINS
HAVE 7
OR MORE!
When asked about switching between
different software tools during the
course of a single day:
5-10
TIMES
21 TIMES
OR MORE
25%
SWITCH
31%SWITCH
49%
OVER
30%
ALMOST
OFAGENCIES

5. 5
SAID THEIR AD TECH
PARTNERS WERE
‘SOMEWHAT HELPFUL’
OR ‘NOT TOO HELPFUL’
75%OF RESPONDENTS

6. 6
FOCUS YOUR ENERGY WHERE
YOUR TEAM IS FOCUSING THEIRS
Planning and Buying
Analysis and
Optimization
Reporting
Finance and
Reconciliation
Client Relationship
Vendor
Relationship
0% 10% 20% 30% 40% 50% 60%
Which of the following job tasks consumes the most time?Which parts of the media buying process require the most training?

7. 7
IT’S TIME TO CHANGE
THE WAY WE WORK

8. 8
THANK
YOU.
Kelly Wenzel, Chief Marketing Officer
@kellywenzel