Getting British Business Online-Digital Leaders Masterclass

1. Emma Thorn
Google Confidential and Proprietary 1

2. Getting British Business Online
• What is the ‘Getting British Business Online” (GBBO) campaign
• Local Engagement
• Online training
• What’s next & how to get involved.
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3. What is the campaign about?
• Changing perceptions - Businesses wrongly believe that marketing
their business online marketing is complicated, expensive and
superfluous to their business
• Growing the economy - Businesses that embrace online grow at 4x the
rate of those that don’t
• Education - Helping businesses make the most of what the internet
has to offer through free marketing tools, support & training
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4. Getting British Business Online Goes Local
Local Partner
ecosystem
Get Local
SMBs
Online
Education
Legacy Events
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6. In Liverpool we…
• Big launch event for over 500 businesses
• Experiential marketing
• Educated over 3000 businesses
• Reached 53million people media coverage
• Local MPs ran events
• On going Legacy programme
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7. Some of our partners
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8. Google Juice Bar & Workshops
• 40 minute 1-2-1 digital health checks
• MP’s delivered Juice Bars
• Series of workshops held around Merseyside
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9. Leaving a Legacy…..
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12. Getting Welsh Business Online highlights
• Over 400 business attended the launch event
• 420k businesses engaged through our content
• 1600 businesses trained
• 36 millions people reach via TV, Press and radio
• 4 local MP’s delivered Juice Bars
• Legacy programme
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13. PL 13

14. Growing Business Online training
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15. What next…..
• Continue training SMEs
• Local MPs run Juice Bars
• Integration of social
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16. Contact
Emma Thorn
ethorn@google.com
www.gbbo.co.uk
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