Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments. Most best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, remarkable and build long-term relationships with their specific target customers. The best loved brands match their digital and IRL experiences, using strong brands as connective tissue. Using real-world examples, Adam demonstrates how certain brands win in their spaces by choosing brand over efficiency. Three things listeners will learn: - Rethink digital experience through the brand lens - Understand how to determine what customers really want - Recognize the key elements of their brand experience

1. KEYNOTE
Adam Pierno
ASSOCIATE VICE PRESIDENT
ARIZONA STATE UNIVERSITY
Bridging the Brand Gap
Between Engagement and
Experience
PHOENIX, AZ ~ NOVEMBER 17 - 18, 2022
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest

2. Hi! I’m Adam
@apierno

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7. Tesler’s law of
conservation of
complexity

8. The seamless
experience optimizes
prevention of exits
from transactional
flows

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Forgot password?

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Forgot password?

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Experience
Peak
End
Satisfactio
n
Time

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16. How brands connect
goals
Business
Best
customers
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19. It’s not all confetti

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24. Thanks!
Adampierno.com
@apierno