Innovate or die. You read it in the headlines, you hear it in start-up podcasts. Businesses are evolving at a rapid pace. To keep up, companies must identify and kill bad ideas immediately. We see brands looking for different ways to continuously pioneer new models of innovation. One thing that remains the same, is the power of marketing and the brand’s influence remains a key component for keeping clients happy. The consumer is a moving target. What are organizations doing to stay in touch with their target market, in real-time. It’s easy to get distracted by technologies, organizations need to use technology to enable marketers to better understand, and keep up with the VERY smart consumer.
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Innovating and Understanding Consumer Trends - Cathy Fernandes, JONES Media
1. Cathy Fernandes
CHIEF EXECUTIVE OFFICER,
JONES MEDIA
TORONTO, ON ~ MAY 16 – 17, 2019 | DIGIMARCONCANADA.CA
#DigiMarConCanada
Innovating and
Understanding Consumer
Trends
KEYNOTE
30. Everyone’s an expert
‘The customer is always
right’ has never been truer
Social media has given new
meaning to ‘word of mouth’
31. VIEW:
Because everyone’s an expert now, brands
& retailers need to determine their story –
what do they want customers to say about
them when they are not in the room?
34. I can look after myself
Consumers prioritise health,
happiness and simplicity and will
spend more to get it
35. I can look after myself
Consumers prioritise health,
happiness and simplicity and will
spend more to get it
Hype products have gone
hyperactive, leaving consumers
craving self-sufficient
36. VIEW:
The idea of being self-sufficient appeals to
consumers. There’s too much information
out there and its conflicting -
Consumers want educated, simplified
information that allows them to be in
control
40. I want it now
The time premium is on the rise
Mobile app technology helps
consumers keep up
41. VIEW:
Due to emerging tech players that better
streamline services -
Consumers have come to expect more and faster.
It’s not based on their last great experience,
hence compared to the entire consumer eco-
system
44. Proximity is no longer a
boundary
Faster internet fulfilling needs of
global consumers
45. Proximity is no longer a
boundary
Faster internet fulfilling needs of
global consumers
Together behaviour
46. VIEW:
Our growing need & comfort of sharing our
friends, location and activities online will lead
to further development to engage with one
another.
Capabilities will increase the potential of
experiencing everything together, remotely
51. VIEW:
The quest for improved transparency and
purpose is forcing brands to cater to the
ingredient-savvy consumer.
The Conscious Consumer is here to stay. And
they are influential and spreading to others
80. 5TRENDS
1. Consumers are becoming wiser
2. Consumers are becoming more self- sufficient
3. Consumers demand immediacy
4. Consumers want to be together, digitally
5. Consumers want to be more thoughtful