Today’s marketer must master the art and the technology powering digital experiences. And bringing your brand to life will require prioritizing customer experience as the human side of digital connectivity. This digital potential is both a realization and an exciting challenge to fuel our creativity, innovation, and results. Learn how to optimize brand value by harnessing marketing technology to create memorable customer experiences.

1. Jennifer Quinlan
CEO
R2INTEGRATED
LOS ANGELES, CA ~ JUNE 12 - 13, 2019 | DIGIMARCONWEST.COM
#DigiMarConWest
Bringing Your Brand to
Life in a Digital World
KEYNOTE

2. Bringing your brand to
life in a digital world.
DigiMarCon West
June 13, 2019

5. brand value (noun) • the financial value of
having customers who will pay more for a
particular brand. A company's brand value
depends on its reputation.

7. BRAND VALUE
MINDSET
INFUSE DIGITAL INTO
BRAND EXPERIENCE
KEEP PACE WITH
INNOVATION
Digital Transformation
Brand Led. Customer Focused.

8. 83%
25%

9. Technology Enabling Customer and Brand Experience

10. Understand insights and
emotional territories to
target and trigger
Create digital experiences to heighten
the impact of brand interactions
Drive digitally fueled experiences
that create meaningful and
sustained value Use digital to make your
brand indispensable
Weave together human, personal,
and digital experiences

11. Bringing a Brand to Life

12. PURPOSE DRIVEN PLATFORM CSR SOCIAL MEDIA CORPORATE RESPONSIBILITY

13. Deliver distinct experiences at critical moments
throughout a consumer’s journey to forge brand value
and customer loyalty
Leading Brands are purpose driven & technology
enabled building brand value along the way
Benchmark current state technology capabilities and
prioritize investments against the customer needs
Key Takeaways