ADAPT or DIE with A.I. - Artificial Intelligence in Marketing & Branding - Jon Lakefish, Lakefish Group

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand and increase your sales! In this session, we will review what AI platforms are out there for you to use and if WiFi is available we will interact with some of them in real-time, so attendees can see how they work. We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.

Marketing

VANCOUVER, BC ~ MAY 15 - 16, 2023
DIGIMARCONCANADAWEST.CA | #DigiMarConCanadaWest
Jon Lakefish
FOUNDER
LAKEFISH GROUP
ADAPT or DIE with A.I.
- Artificial Intelligence in
Marketing & Branding
KEYNOTE

More
Importantly To
Everyone Here…
My Entire Career (20+ Years)
Has Been Focused On
Branding + Marketing with
a Focus On Tech & Data & The
CUSTOMER EXPERIENCE!

Before We Jump Into Artificial Intelligence

Overwhelming
Number of A.I. Tools
Popping Up All The
Time!
Chatsonic
Midjourney
Leaipix
converter
Murf.Ai
Stocking.Ai
Runwayml.Com
Super meme.Ai
Chatgpt
Bard
Dall-e
Stable diffusion
Fakeyou
Voiceai
11labs
BeautifulAI
AgentGPT
Grammarly

A.I.
Artificial Intelligence
ChatGPT is “an AI-
powered chatbot
developed by OpenAI,
based on the GPT
(Generative Pretrained
Transformer) language
model. It uses deep
learning techniques to
generate human-like
responses to text
inputs in a
conversational
manner.”

And this is just the beginning…
more and more and more are
coming soon!
Brands Currenlty
Working Directly With
ChatGPT To Stay Ahead
Of the Competition

Why Should I Use
Artificial Intelligence?
A.I. will help you:
✓ Create Better Content
✓ Create Better Graphics
✓ Maintain a Consistent Voice
and so much more…
✓ ALL WHILE SAVING YOU TIME
& MONEY!

From PwC’s*
2022 Consumer
Intelligence
Series Survey
On Trust
(*Price Waterhouse Coopers)

From My Team
To Each Of You...
Thank You!
Jon Lakefish
jon@LakefishGroup.co
m
Timothy Jones Robin Imholte

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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ADAPT or DIE with A.I. - Artificial Intelligence in Marketing & Branding - Jon Lakefish, Lakefish Group

1. VANCOUVER, BC ~ MAY 15 - 16, 2023 DIGIMARCONCANADAWEST.CA | #DigiMarConCanadaWest Jon Lakefish FOUNDER LAKEFISH GROUP ADAPT or DIE with A.I. - Artificial Intelligence in Marketing & Branding KEYNOTE

2. ADAPT or DIE with A.I.: Artificial Intelligence in Branding + Marketing

4. Who The Heck IS THIS GUY?

5. More Importantly To Everyone Here… My Entire Career (20+ Years) Has Been Focused On Branding + Marketing with a Focus On Tech & Data & The CUSTOMER EXPERIENCE!

6. Results: ✓ Higher per person check averages ✓ Higher overall satisfaction (highest in the nation) ✓ Lower table turn times ✓ Faster payment times ✓ Fewer Mistake Made Plus this system assists with CRM and building loyalty with the brand. Launch of the 1st Tabletop Ordering System in Casual Dining

7. Before We Jump Into Artificial Intelligence

8. Perception Is Reality!

9. Adapt or Die w/ A.I.

10.

11. Overwhelming Number of A.I. Tools Popping Up All The Time! Chatsonic Midjourney Leaipix converter Murf.Ai Stocking.Ai Runwayml.Com Super meme.Ai Chatgpt Bard Dall-e Stable diffusion Fakeyou Voiceai 11labs BeautifulAI AgentGPT Grammarly

12. A.I. Artificial Intelligence ChatGPT is “an AI- powered chatbot developed by OpenAI, based on the GPT (Generative Pretrained Transformer) language model. It uses deep learning techniques to generate human-like responses to text inputs in a conversational manner.”

13. Ryan Reynolds Test of ChatGpt!

14. And this is just the beginning… more and more and more are coming soon! Brands Currenlty Working Directly With ChatGPT To Stay Ahead Of the Competition

15. Why Should I Use Artificial Intelligence? A.I. will help you: ✓ Create Better Content ✓ Create Better Graphics ✓ Maintain a Consistent Voice and so much more… ✓ ALL WHILE SAVING YOU TIME & MONEY!

16. My Turn At Testing ChatGpt

17.

18.

19. Testing MidJourneyAI

20.

21. Testing Out Agent GPT!

22.

23. OUR Turn At Testing It Out!

24. What Does The Future Look Like?

25.

26.

27. It’s By No Means Perfect!

28. AgentGPT, Floyd.AI, & Soundraw.io

29.

30. I’ll Leave You With This…

31. From PwC’s* 2022 Consumer Intelligence Series Survey On Trust (*Price Waterhouse Coopers)

32. Be The Brand Consumers Can Trust! MY TEAM CAN HELP!

33. Contact Me Anytime: 206-255-1475 jon@LakefishGroup.com We Are Your A.I. In Marketing + Branding Experts We Can Help Build Your Brand & Save You $$$.

34. From My Team To Each Of You... Thank You! Jon Lakefish jon@LakefishGroup.co m Timothy Jones Robin Imholte

ADAPT or DIE with A.I. - Artificial Intelligence in Marketing & Branding - Jon Lakefish, Lakefish Group

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