Data This? Data That? Data Why? A panel of experts in their field who are pioneering data usage across Sub-Saharan Africa and are asking very penetrating questions about data, its usage and how this affects business results in both the physical and digital world. We start the building of this sandwich with research as the bread, detailing where we are to date and what opportunities these changes have opened up for businesses. For the filling, we dive into digital data; how its usage and re-usage can help the bottom-line and close it off with location data, closing the loop by getting your consumers at the till purchasing your products and services using data. Bon appetite!